Lauren asks, “What are the three biggest old school podcast marketing techniques we need to bring back?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
Summary In today's episode, I cover three old-school podcast marketing techniques from the 2004 to 2010 era that deserve to make a comeback. Here's what this means for you. You can rediscover community-driven growth strategies that helped podcasts thrive long before the medium became a commercial enterprise. You'll also learn these concepts: how trading promo…
Summary In today's episode, I walk through a marketing technology AMA covering platform selection, stack management, customer pain points, and the cookieless future. Here's what this means for you. You'll cut through the noise of nearly ten thousand martech solutions and pick the right tools based on your actual business requirements instead of shiny object…
Dennis asks, “What are some email marketing strategies that might seem counterintuitive but work well?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
Summary In today's episode, I break down three counterintuitive email marketing strategies that actually work and explain why they outperform conventional tactics. Here's what this means for you. You gain a framework for building a healthier email list, improving deliverability, and avoiding the spam folder by working against your natural instincts. You'll also learn these…
Chris asks, “What are your suggestions for improving demand generation, especially for a B2B brand?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
Summary In today's episode, I break down how to strengthen demand generation for a B2B brand by separating it from lead generation and walking through the three layers of demand that drive buyer interest. Here's what this means for you. You get a diagnostic framework that shows exactly where your demand is thinnest so you…
