Summary In today's episode, I walk through the eight economic indicators the National Bureau of Economic Research uses to determine whether a recession is underway and explain why most of them currently point to stability rather than an imminent downturn. Here's what this means for you. You'll gain a clearer framework for cutting through the…
Sunny asks, “How to create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…
Summary In today's episode, I walk through several methods for proving that a piece of content is working using data, ranging from simple analytics tracking to advanced machine learning models. Here's what this means for you. You'll gain a practical framework for matching your measurement approach to your technical capabilities so you can make a…
Jamie asks, “How can marketing help report on Sales and use analytics to improve sales?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors…
Summary In today's episode, I walk through how to diagnose why your SEO isn't working and what concrete steps you can take to fix it. Here's what this means for you. You'll gain a systematic framework to identify whether your problem is visibility, traffic, or conversions, and then apply the right remedy to each. You'll…
Summary In today's episode, I explain how marketing can report on sales and use analytics to drive better sales performance. Here's what this means for you. You'll gain a framework for thinking about the relationship between marketing and sales functions and how data can bridge them effectively. You'll also learn these concepts: building a full…
Amanda asks, “So what sort of objections do you come across when you go and work with company, or your talk into a company?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…
Summary In today's episode, I break down the most common objections you face when selling data science and analytics services to companies, and why those objections usually have nothing to do with price. Here's what this means for you. You discover that most buyer pushback signals a failure to communicate value and results rather than…
Susan asks, “How do I improve my odds of success in getting hired as a marketing analyst?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
