You Ask, I Answer: Content Marketing Measurement Formula?

Sunny asks, “How to create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?””

You Ask, I Answer: Content Marketing Measurement Formula?
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Christopher Penn 0:13

Christopher Penn 5:13

say, the more sophisticated the algorithm, the better you’re going to be able to explain to somebody what the actual value of a piece of content is, and why you should or should not continue to invest in it.

So do the best that you can to really level up your content analytic skills.

Really good questions, very challenging question.

So thanks for answering it.

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