Month: July 2022

  • You Ask, I Answer: Finding Qualified Candidates?

    Summary In today's episode, I tackle how to solve a persistent hiring pipeline problem when qualified candidates are hard to find, even at competitive pay. Here's what this means for you. You can fix your talent shortage by shifting from paying top dollar for ready-made hires to investing in raw potential and growing your own…

    Continue reading →

  • Almost Timely News, 24-July-2022: The Importance of Community, Recession Data, Stop Funding Disinformation

    Almost Timely News, 24-July-2022: The Importance of Community, Recession Data, Stop Funding Disinformation (7/24) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s…

    Continue reading →

  • You Ask, I Answer: Model and Algorithm Selection?

    Katherine asks, “How do you know which is the right algorithm or model to choose for any given data set?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…

    Continue reading →

  • So What? Bing Webmaster Tools

    Summary In today's episode, I walk through Bing Webmaster Tools and how it stacks up against Google Search Console for marketers. Here's what this means for you. You gain a free, overlooked source of high-efficiency traffic that can deliver qualified clicks from roughly a quarter of the search market. You'll also learn these concepts: how…

    Continue reading →

  • You Ask, I Answer: Model and Algorithm Selection?

    Summary In today's episode, I walk through how to choose the right algorithm or model for any given data set by exploring factors like data type, intended outcome, and performance metrics. Here's what this means for you. You gain a clear framework for matching algorithms to your specific business problem rather than guessing or testing…

    Continue reading →

  • Marketers, Stop Funding Disinformation!

    One of the questions people ask most when we see the awful consequences of disinformation – vaccine rejection, mass shootings, seditious acts – is what we can do to prevent it. I’ll give you something fast and easy you can do today if you’re in charge of advertising budgets: stop funding disinformation sites. It’s super…

    Continue reading →

  • You Ask, I Answer: First Steps With New Data?

    Katherine asks, “What’s the first thing or set of processes you do when you receive new data from a customer?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…

    Continue reading →

  • You Ask, I Answer: First Steps With New Data?

    Summary In today's episode, I walk through why exploratory data analysis is the essential first step when you receive new data from a customer, using a grocery-fridge analogy to make it memorable. Here's what this means for you. Catching data problems early saves you massive amounts of time, money, and the heartbreak of delivering flawed…

    Continue reading →

  • You Ask, I Answer: Time Intensive Data Science Tasks?

    Katherine asks, “What’s the most time intensive part of data science?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…

    Continue reading →

  • You Ask, I Answer: Is a Recession Imminent?

    Literally everyone asks, “Are we headed for a recession?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode,…

    Continue reading →