Amanda asks, “How do you sell analytics when people don’t even want to look at their analytics?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
Summary In today's episode, I explain why selling analytics is so hard and reveal the one shift that makes the sale work. Here's what this means for you. When you stop selling the analytical process and start selling the outcome your customer actually wants, your pitches land and your deals close. You'll also learn these…
In this episode, let’s talk through the differences between analytics and reporting. These two terms get used interchangeably often and they’re not the same thing. Watch, listen, or read to find out why. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…
Summary In today's episode, I break down the critical difference between analytics and reporting, two terms that are constantly confused but serve very different purposes. Here's what this means for you. You'll stop treating reporting as an afterthought and start using it to guide how stakeholders interpret and act on your data. You'll also learn…
Almost Timely News, 10-July-2022: Real Talk About Google Analytics 4, Content Marketing Trends (7/10) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s…
Taxes pay for stuff. Think of taxes like a subscription. You pay more, but you get more in your subscription to Massachusetts™ than, say, you get in a New Hampshire™ subscription. It’s like comparing Netflix with Peacock. You pay less for Peacock but… you get a lot less in that subscription. I got a mailer…
Kaylee asks, “What are the biggest mistakes you see people making with Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
Summary In today's episode, we run a content marketing Ask Me Anything where the hosts field community questions about measuring ROI, attribution, SEO changes, and team management. Here's what this means for you. You'll walk away with practical frameworks for evaluating which content actually drives revenue and how to stop wasting budget on efforts that…
Summary In today's episode, I walk through the biggest mistakes people make with Google Analytics 4 and explain how it differs from Universal Analytics. Here's what this means for you. You walk away knowing exactly why GA4 shifts from a one-stop shop to a best-of-breed toolchain, so you can decide whether to commit to it…
Susan asks, “Which is better for measuring content marketing, qualitative or quantitative metrics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
