Summary In today's episode, I answer Susan's question about whether qualitative or quantitative metrics work better for measuring content marketing. Here's what this means for you. You'll discover that both metric types form an iterative cycle where one spurs questions answered by the other, giving you a complete picture of your content's performance. You'll also…
Jamie asks, “How do I rebuild our social media channels, since we’re changing who our target audience is?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for…
Summary In today's episode, I walk through a five-step framework for rebuilding social media channels when your business pivots to a new target audience. Here's what this means for you. You'll keep your current followers engaged through the change and gain a clear roadmap for transitioning content, platforms, and measurement without starting from absolute zero.…
Erika asks, “What are some good goals for B2B businesses to set up in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
Summary In today's episode, I walk through how to set meaningful Google Analytics goals for B2B businesses that have long, complex sales cycles. Here's what this means for you. You learn to focus on touchpoints inside the 90-day attribution window so your data actually predicts qualified leads. You'll also learn these concepts: how to track…
Almost Timely News, 3-July-2022: Helping Causes, Personal Brand Strategy (7/3) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On My Mind: You…
Anna asks, “Watching everyone make art and logos via AI, portraits from photos, trace via Procreate, etc, brings it home. Is art dead because people just upload whatever they want or ask a machine to do it?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here.…
Summary In today's episode, I walk through a complete framework for building a personal brand from scratch. Here's what this means for you. You gain a structured way to make yourself memorable and create career security that travels with you beyond any single employer. You'll also learn these concepts: how to audit your purpose, audience,…
Summary In today's episode, I tackle whether AI kills art by explaining how machines actually create content compared to human creativity. Here's what this means for you. You gain a clear framework for judging when AI-generated work serves your needs and when you need a real human artist. You'll also learn these concepts: how AI's…
