Summary In today's episode, I break down how to evaluate whether AI is the right solution for a marketing problem before investing in it. Here's what this means for you. You'll avoid costly mistakes by matching problems to AI's actual strengths instead of treating it as a magic wand. You'll also learn these concepts: why…
Savas asks, “What is freedom of speech to Twitter as a company?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…
Summary In today's episode, I break down how freedom of speech laws apply to private companies like Twitter and why the answer is more complicated than most people think. Here's what this means for you. You'll understand why private platforms can set their own content rules without violating the First Amendment, and why enforcement looks…
Almost Timely News, 13 March 2022: TikTok Influencers Paper, Influencer Relevance, Sentiment Analysis (3/13) :: View in Browser Get my newest paper, How to Identify TikTok Influencers » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s…
Summary In today's episode, I walk through the highlights of the latest CMO Survey with my co-hosts, breaking down what the data actually says about marketing spend, social media performance, data integration, and training investment. Here's what this means for you. You'll gain a clearer, more skeptical lens on industry benchmarks so you can compare…
Summary In today's episode, I explore why the people doing the work often become an afterthought in marketing strategy and how traditional frameworks fail to capture that human element. Here's what this means for you. You gain a sharper lens for matching real team capabilities to the plans you commit to, so you stop overpromising…
One of the common refrains I’ve heard from friends recently about the invasion of Ukraine is, “I don’t know what I can do to help, I’m only one person and there’s only so much I can donate“. Let’s recap and awaken two things here. First, you have a voice. One voice by itself may not…
