Summary In today's episode, I examine how the pandemic reshaped leadership decision-making by highlighting the conflict between emotional investment and data-driven reasoning. Here's what this means for you. You gain a sharper lens for spotting who in your organization can actually follow evidence under pressure and the warning signs that your culture may be driving…
Summary In today's episode, I explore the major hurdles and opportunities that will shape leaders' decision-making over the next six to twelve months, from the ongoing pandemic and geopolitical conflict to supply chain disruptions and shifting worker power. Here's what this means for you. You'll discover why combining resilience with agility, not relying on either…
Summary In today's episode, I share the story of how my business partner and I co-founded Trust Insights after leaving a PR agency that clashed with our values. Here's what this means for you. You get a real-world framework for deciding whether to take a major career leap by weighing data, finances, emotions, and core…
Almost Timely News, 20 March 2022: Google Analytics 4 Migration, Social Media ROI (3/20) :: View in Browser Take my new social media ROI course from Agorapulse for free for a limited time » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an…
I was looking at a paid service the other day that charges $300 a month for data that’s free elsewhere online. I used to hate companies like that, but now I’m okay with them. Here’s why. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got…
Summary In today's episode, I walk through how to identify social media influencers on TikTok using available data, network graphs, and a measurement plan. Here's what this means for you. You discover a smarter approach to influencer marketing that targets accounts people talk about most rather than accounts that talk the loudest. You'll also learn…
Summary In today's episode, I break down why some companies charge for data you can get free from the government and how to think about paying for convenience. Here's what this means for you. You'll get a clear ROI framework that helps you decide between spending your time processing raw data or spending money to…
I lost 2,000 subscribers to my newsletter two weeks ago. And I’m okay with that. They would have been terrible customers. Here’s why. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my…
Ashley asks, “How can I make the case for AI in marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…
