Jo asks, “What’s the difference between an event and a conversion event in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips.…
Summary In today's episode, I break down the difference between an event and a conversion event in Google Analytics 4. Here's what this means for you. You gain clarity on how GA4's event-based model replaces Universal Analytics' scope-based approach and how to set up conversion tracking correctly. You'll also learn these concepts: why every action…
Stasia asks, “In Google Analytics 4, how do you configure demographic data for LGBTQ+ friendly things like non-binary genders?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…
Summary In today's episode, I explain why Google Analytics 4 cannot configure demographic data for non-binary genders and offer a practical workaround for collecting it yourself. Here's what this means for you. You can gather first-party demographic data directly from your users and use it to model whether gender actually impacts your business outcomes. You'll…
Marcio asks, “How do you create a trigger where GA 4 isn’t supposed to track something like a login page?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
Summary In today's episode, I walk through how to exclude specific pages from Google Analytics 4 tracking using Google Tag Manager triggers and data layer events. Here's what this means for you. You keep complete data while still filtering out unwanted sessions like login pages on the reporting side. You'll also learn these concepts: how…
Marcio asks, “Can you connect data from Google Analytics 4 into a lead scoring model via marketing automation?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful…
Summary In today's episode, I explore whether you can connect Google Analytics 4 data into a lead scoring model through marketing automation. Here's what this means for you. You learn practical paths for bridging GA4 with your marketing stack even when a native integration is missing. You'll also learn these concepts: how BigQuery acts as…
Summary In today's episode, I walk through several proven frameworks for making tough decisions, including the Eisenhower matrix, cost-benefit analysis, and the Benjamin Franklin pros-and-cons method. Here's what this means for you. You'll gain a structured approach to evaluating choices so you can stop second-guessing and move forward with more confidence. You'll also learn these…
Summary In today's episode, I explore why business leaders stumble when making decisions and what it truly takes to lead with data-driven decision-making. Here's what this means for you. You'll see how letting go of ego and outdated habits unlocks clearer, more objective choices that work in today's radically changed world. You'll also learn these…
