In this product review, I look at two new features in TechSmith SnagIt 2020 that marketers and content creators will find very handy: templates for images and video from images. If you’re a content creator, you’ll get a lot of value out of both features for creating instructional content for webinars, presentations, your website, and…
Summary In today's episode, I walk through two new features in TechSmith Snagit 2020 that transform the tool from a screenshot app into a full documentation and tutorial platform. Here's what this means for you. You gain a faster, more professional way to produce educational content like online courses, webinars, and slide decks without needing…
Arjuna asks, “Could you please suggest an approach to forecast multiple targets (e.g., is there a way to select multiple columns in AutoAI). In our use case, we need to develop time series forecasts for multiple products. If we correctly understood AutoAI, it will allow us to select one column at a time to generate…
Summary In today's episode, I unpack a listener's question about forecasting multiple targets and using multi-objective optimization inside IBM Watson Studio Auto AI. Here's what this means for you. You'll see why Auto AI hits hard limits on time series and multi-objective work, and you'll get a practical workaround that turns those limitations into results.…
Brittany asks, “At what point do you stop doing work for someone and how do you tell them, sorry… love to, but I charge for that?!?!” This is a question that every consultant has had to answer at some point in their careers. There are some bad actors out there who will absolutely take advantage…
Summary In today's episode, I tackle the question of when to stop doing free work during a sales pitch or job search and how to set boundaries without losing potential clients. Here's what this means for you. You'll gain a practical framework to protect your expertise while still demonstrating enough value to win honest prospects.…
Summary In today's episode, I walk through why you should water and weed your social garden by actively tending your personal and professional relationships before you need them. Here's what this means for you. You build a resilient network now that catches you when careers or economies shift, instead of scrambling alone during a crisis.…
At my MPB2B talk this week, one of the attendees (I didn’t get their name) asked, “What are your suggestions for visualizing qualitative data in dashboards?” First, you can render some of it as-is; in text, for example, one of the most popular and least helpful visualizations is the word cloud. Second, all qualitative data…
Dennis asks, “I’ve been disqualifying and discarding consumer email addresses like GMail and Hotmail in my marketing automation system. Is this a best practice?” In a word: no. The reason your prospects do so is probably because they can’t receive certain kinds of emails and attachments at work. Meet them where they are and accept…
Summary In today's episode, I explain why B2B marketers should stop disqualifying leads just because they submit a Gmail or Hotmail address, and I share better approaches for capturing those contacts. Here's what this means for you. You'll stop leaving money on the table by treating valid prospects as junk and start building richer lead…
