Donna asks, “Super curious to hear your thoughts on tools like AI-enabled baby monitors and other AI-enabled parenting tools. What do you think?” The challenge of tools like AI-powered anything are twofold: what happens to the production data? And how was the model trained that the tool is built on? Most products and services don’t…
Summary In today's episode, I share my thoughts on an AI-powered baby monitor and break down the key concerns parents should weigh before buying one. Here's what this means for you. You gain a clear framework for evaluating any AI product by examining its production data privacy and training data quality. You'll also learn these…
Summary In today's episode, I preview an upcoming B2B marketing talk about why most analysis fails to drive decisions and what you can do about it. Here's what this means for you. You stop dumping data on someone's desk and start delivering insights that move your business forward. You'll also learn these concepts: the three-question…
Dan asks, “What are your suggestions for an inexpensive marketing automation platform that integrates with SalesForce and either scales well or can easily be migrated to a more powerful platform down the road.” This depends on what you mean by inexpensive. How large a marketing budget are we talking? At Trust Insights, we use self-hosted…
Summary In today's episode, I break down how to pick an affordable marketing automation platform that integrates with Salesforce and scales with your business. Here's what this means for you. You'll match the right tool to your combination of technical skill and budget instead of overspending on features you don't need. You'll also learn these…
CC asks, “What’s the most valuable analysis overall for a small business to perform?” If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it’s got to be RFM analysis. Nothing else comes close in terms of helping…
Summary In today's episode, I break down RFM analysis and explain why it is the single most valuable data analysis a small business can perform. Here's what this means for you. You gain a simple, repeatable method for identifying your most valuable customers and the ones with hidden revenue potential, even with nothing more than…
