TechSmith SnagIt 2020 New Features for Marketers

In today's episode, I want to show off a couple of the new features that are in uh the new s release of uh Tech Smith's Snagit uh the 2020 edition. Full disclosure, my company Trust Insights is a TechSmith affiliate. So if you buy something from us, we receive a small but non-zero uh commission as part of that purchase. So FTC disclosure, get that out of the way. Umage capture software.

It takes it helps you take better screenshots, at least that's what it used to be. Now it's evolving much more to being uh really a full uh uh documentation and tutorial tool. So if you are in marketing and you are doing anything like online courses, online classes, webinars, uh slide decks for presentations, the what's in the tool that's been added is gonna be absolutely invaluable to you for making better, more professional uh teaching materials and for doing it faster. So if you've got a course on like I don't know, Google ads or Facebook ads or whatever, uh you're gonna find this tool absolutely essential. So let's go ahead and uh flip over here.

We're gonna take a look at uh the interface. If you're not familiar, is relatively unchanged except for this little new create button. And that's what we're gonna focus on focus on today. The other stuff, all pretty uh typical things. So in create, there's two new options.

One is an image from a template and one is video from images. So let's uh let's do that's a little bit of work here. I'm gonna uh just uh do a silly series here. Let's take uh a couple screenshots of my website and here. And just for a good measure, click on here.

So I've got three images in my my tray, my dock here. Let's first go and create image from a template. And you can see you there's all these different uh nice little things, uh, preset templates. You can create more, you can download more, uh, things like that. I'm gonna do a basic three-steps portrait tutorial.

Let's go to full size here, and let's go to actual size. How to buy my book. Like really silly, right? You get you get the idea where this is going. Drag and drop one, drag and drop two, drag and drop three, add your captions, and now you've got a very nice, very straightforward uh template uh for documenting steps.

Super powerful. Again, great if you want to create handouts for uh talks, things like that. And there are as you can as you saw in the chooser, there's a bunch of different uh layouts, and if you are subscribed to their service, you can uh download uh free ones and paid ones as well. Let's take a look at just a couple of the selections, frames, comparisons, uh multi-purpose. You're doing a course, right?

You have uh some certificates, you can drag and drop people's stuff in. You do have to pay for some of these, so just know that there is if you want the the free ones, you have to just click on free, and you'll find that there's not a whole there's not a ton there, right? That's uh zero cost, but there are some the basics. So that's the templating part. This one creating a video from images, I think is going to be uh a real winner for many of us who are doing uh this kind of work.

Let's select those three images again. Click video from images, and we're gonna drag to change the order. There we go. One, two, three. Now what we do here, let's hit record, and this is essentially gonna be doing voiceover work, and we'll start at the beginning and say you need to scroll down, and then you find this here, and then you scroll down right, very silly, very, very silly.

Let's go ahead and hit stop. And what this does is it renders this into a video you can see with the animations right on so that you have essentially a nice little uh like a nice little movie. Now, I did not turn on the voiceover features. You can do voiceover and have full audio to go with this, but even if um if you didn't do the audio, if you look, you can export just an individual snap or you can export the animated GIF. So if you have a Slack community where you want to be able to explain how to do something, um animated gifts render much better in in Slack than full-size movies.

If you're doing PowerPoints and you want to have a presentation with a uh an animation that is guaranteed to work properly, uh use the animated gift feature. So there's these are two of the features that are in the new Snag at 2020 that I think are are super valuable. Uh I love the video from images because for a lot of people, um, they may not necessarily feel comfortable just doing like turn on the screen recorder like we have in Camtasia here and just and and just go. They may want to have a little more time to think about what it is that they want to show. So by planning out the stages in Snagit and then doing the animations, they can feel much more comfortable doing that, and then maybe even not even do the voiceover here, maybe do the voiceover in in a different editor later on after they've had some time to think about what they want to say to go with each of the animations.

But having these uh tools, I think makes Snagit 2020 really, really valuable for a lot of us who are creating educational content. Are there other ways you can use these tools? Of course. And there's all sorts of you can use all the different uh features uh that are in the drawing tool for animating your images. But these are the ones I think really a couple of winners for what's new.

So if you haven't already upgraded, you should upgrade. Uh if you want to get this or upgrade, go to trustinsights.ai slash snag it. Again, disclaimer, disclosure, it's enough we're an affiliate, so we do get a small, very small commission um for uh for your for your purchase. So if you do make a purchase, thank you. Uh as always, if you have comments, leave them in the comments box below.

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