Danielle asks, “With AI running everything in search engines, is SEO dead?” It depends on what you mean by SEO. Old SEO – cheesy tricks like filling the bottom of your pages with paragraphs of white text on a white background is dead. Stuffing every possible combination of keyword on a page in different fonts…
Jakub asks, “We have a small budget for marketing, barely more than a few dollars a month. How can we grow our email list?” Great and very common question. Let’s address what doesn’t work: spamming people. Now that that’s out of the way, let’s walk down the channels available to you. If we think of…
Genevieve asks, “Do you think virtual and augmented reality has a future as a viable content marketing tool?” Without a doubt. New technologies go through four phases: No one knows what it is or what it does. Once people understand it, they replicate the existing in the new format. After replication comes variation, when people…
Seth asks, “How do you gain experience with automation software (Marketo/HubSpot/etc.) when it’s not part of your job, and there aren’t any free versions to build tests from? Or are there? Thanks!” Great question! There ARE some free and very low cost solutions you can use to teach yourself marketing automation. If you’re completely new…
I spent the day speaking and attending the Stone Temple Consulting Next10X conference. Three key insights I took away: Social and search dine at separate restaurants, on the analytics side Consider web analytics to measure social Intent matters most across all digital marketing because AI is optimizing for intent Big thanks to Eric Enge, Mark…
Mark asked, “I have a great team and we do a lot of things right. What do we need to do to take things to the next level?” One of the things marketers – and business people in general – do wrong is assume that having the right team is enough. It’s absolutely vital, but…
Ben asks, “Predictive analytics seems like a big topic – what kinds do you work with most or find work best?” Prediction falls into two general buckets, scoring and forecasting. Scoring builds a model to understand, as best as possible, why something happened The most common model is multiple linear regression, which is literally ancient…
Jonell asks, “There are so many options in digital marketing today. What channels should we focus on learning?” Great question – and an important one to predict. Using predictive analytics, we can look forward to what’s likely to grow in digital marketing, based on search volume. Let’s take a look at 15 well-known digital marketing channels…
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of Lucasfilm and Disney. Can’t see anything? Watch it on YouTube…
Mark Schaefer commented on my recent episode about influencers: “You are rolling old tapes here Chris. You’re viewing the world from a very narrow (B2B tech) perspective. Here’s the fact, influencers sell stuff. A lot of stuff. For many companies this is the most cost-effective sales and marketing efforts they have ever seen. The case…
