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Marketing AMA: What Metrics Go Into Marketing Reporting Meetings? 1

Recently I had the opportunity and privilege to address the corporate marketers community with MarketingProfs in an Ask-Me-Anything forum. We spent an hour together tackling every manner of marketing question; by the end of the hour, we still had 50% of the questions left to address. I promised the community I’d get to the rest, so this next series of posts will be the answers to those remaining questions.

Today, let’s tackle this interesting question:

What metrics go into marketing reporting meetings?

What metrics go into marketing reporting meetings?

If you can’t view the video for some reason, click here to watch it on YouTube.

Stay tuned – we’ll cover more of these AMA questions over the next few posts!

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