Recently I had the opportunity and privilege to address the corporate marketers community with MarketingProfs in an Ask-Me-Anything forum. We spent an hour together tackling every manner of marketing question; by the end of the hour, we still had 50% of the questions left to address. I promised the community I’d get to the rest, so this next series of posts will be the answers to those remaining questions.

Today, let’s tackle this interesting question:

What metrics go into marketing reporting meetings?

If you can’t view the video for some reason, click here to watch it on YouTube.

Stay tuned – we’ll cover more of these AMA questions over the next few posts!


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