Analytics Governance is As Important As Analytics [VIDEO]

Warning: this content is older than 365 days. It may be out of date and no longer relevant.

Analytics Governance is As Important As Analytics

I had the opportunity and privilege to speak to a roomful of corporate marketers recently with MarketingProfs on the topic of marketing analytics in an AMA-style forum. I was expecting lots of questions on overall analytics strategy, the future, etc. and what came through instead was a series of questions on the correctness of implementations. This points to a significant need at corporations for solid analytics governance, so that we don’t have to constantly re-do our work as data-driven marketers. Some additional thoughts:

Thoughts on Analytics and Governance

Analytics as a strategic driver requires analytics governance, so we know who’s doing what. There’s no substitute for doing it well.

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Take my Generative AI for Marketers course!

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!


Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This