Dee asked, “How do I deal with a negative ranking for a keyword? A page that I don’t know reviewed my product negatively; that page ranks really well for an important keyword of mine.” Online reputation management with a negative ranking on a site you don’t own is not an impossible scenario. It is possible
Bounced emails are the bane of every marketer. When an email address goes bad, it causes damage to our marketing efforts in several ways. Bad Rep A bounced email address is one of the signals that email deliverability services use to indicate we might be spammers. The more bounced email addresses we have on our
Account-based marketing (ABM), or target account marketing, has been the darling of B2B marketers for a few years. With advances in technology, it’s poised to become a powerful force in B2C marketing as well. An ABM Primer For those unfamiliar, ABM is a marketing method in which we target only those companies and buyers who
As the new year casts off from the docks and we launch into our marketing, make sure to run down this brief checklist to ensure your marketing is seaworthy. Is this a comprehensive list? Not at all. But this is the bare minimum to ensure you’re not leaving the dock with gaping holes in the
At the start of each year, I follow the exercise that my friend Chris Brogan first instituted over a decade ago, the tradition of writing down 3 words that guide our year. It’s something of a mantra, something of a phrase we used to remind ourselves what we are supposed to be focused on at
