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Food for Thought
In this week’s Food for Thought, a thought about how new technology invades the workplace. New technology is generational; as people become accustomed to new technologies outside the workplace, they eventually find their way into the workplace.
Generation X brought the Internet and email into the workplace.
Generation Y brought social media in.
Generation Z brought the smartphone revolution.
Look carefully at what people outside the workforce are using today. In 5-10 years, you’ll be using something like that in the workplace.
What should you be marketing with? Again, look at the list above.
Generations are comfortable with the technologies they arrived with, just as generations are comfortable with the music they listened to in their formative years. They may adapt to new workplace realities, new technologies, but they will still feel an affinity to what they know best.
This Week in Marketing
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Good Reads and Interesting Stuff
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