This newsletter archive is for subscribers who missed the 4 December 2016 issue due to technical difficulties. If you're not yet a subscriber of my newsletter, you can subscribe here.
Food for Thought
In this week’s Food for Thought, a thought about how new technology invades the workplace. New technology is generational; as people become accustomed to new technologies outside the workplace, they eventually find their way into the workplace.
Generation X brought the Internet and email into the workplace.
Generation Y brought social media in.
Generation Z brought the smartphone revolution.
Look carefully at what people outside the workforce are using today. In 5-10 years, you’ll be using something like that in the workplace.
What should you be marketing with? Again, look at the list above.
Generations are comfortable with the technologies they arrived with, just as generations are comfortable with the music they listened to in their formative years. They may adapt to new workplace realities, new technologies, but they will still feel an affinity to what they know best.
This Week in Marketing
Social Media Marketing
Media and Public Relations
Advertisement: Marketing Blue Belt
Demand better measurement from your marketing!
You work hard as a marketer to get people’s attention, capture their interest, incite desire, and compel action. Why do your metrics and analytics let you down and make your efforts seem unremarkable to your bosses?
Doesn’t your hard work deserve better?
Marketing Blue Belt will help you free the insights trapped within your data, insights that will lead to better strategies, tactics, execution, and
Tools, Tech, and AI
Analytics, Stats, and Measurement
SEO, Google, and Advertising
Advertisement: Build Your Data-Driven Customer Journey
What if you could put together a marketing plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed?
When you take the Build Your Data-Driven Customer Journey course, you'll do exactly that. Step by step, we’ll look at the data you have, compare it to the model companies in your industry, and engineer a plan for the future that helps you catch up to your competitors in key marketing channels - then surpass them. You'll walk through the construction of a data-driven customer journey and emerge with a plan in hand, the resources you'll need to succeed, and a clear budget to achieve the goals you've been given.
When you enroll in my Marketing Planning course, you receive:
- Three 45-minute video class sessions in HD MP4 format, enhanced to show clicks and keystrokes in the applications for true step-by-step instructions
- The planning framework Excel spreadsheet so you can slot in your own numbers for an out-of-the-box strategic plan by marketing channel
- A full electronic textbook detailing all the steps in PDF, MOBI, and Kindle formats so you can follow along without having to watch the video every time.
Good Reads and Interesting Stuff
Fun, Games, and Entertainment
Economics, Politics, and Society
Advertisement: Leading Innovation
One of the most (over)used words in business – yet one of the least understood. Without it, companies stagnate and die. Everyone talks about being innovative. Every company has innovation buried somewhere in its corporate values, mission statement, or corporate vision.
In my book, we’ll discuss how you can build success in your life. We’ll explore the innovation spectrum to benchmark where you are and where you’re going, study ways to implement and scale innovation in any industry, and create long-lasting, high-impact organizational success.
You might also enjoy:
- You Ask, I Answer: Microsoft Clarity vs. Google Analytics?
- You Ask, I Answer: Quantifying Hallway Conversations?
- 2020 Rewind: Artificial Intelligence in Sales
- How To Set Your Consulting Billing Rates and Fees
- How to Set Your Public Speaking Fee
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers