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Food for Thought
In this week’s Food for Thought, a thought about how new technology invades the workplace. New technology is generational; as people become accustomed to new technologies outside the workplace, they eventually find their way into the workplace.
Generation X brought the Internet and email into the workplace.
Generation Y brought social media in.
Generation Z brought the smartphone revolution.
Look carefully at what people outside the workforce are using today. In 5-10 years, you’ll be using something like that in the workplace.
What should you be marketing with? Again, look at the list above.
Generations are comfortable with the technologies they arrived with, just as generations are comfortable with the music they listened to in their formative years. They may adapt to new workplace realities, new technologies, but they will still feel an affinity to what they know best.
This Week in Marketing
The Evolution of the Data-Driven Company
Marketing Analytics: Are You Measuring Time?
7 Snapshots of the Future Ahead
The 3 Types of Content All Good ABM Strategies Need via A Sales Guy
Social Media Marketing
How to Tweet from the Command Line/Terminal
Confessions of an Instagram Influencer via Bloomberg
Media and Public Relations
What is Data-Driven PR, Part 4: Hypothesizing
Go On a Media Diet via chrisbrogan.com
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Tools, Tech, and AI
Artificial Intelligence Is Driving Huge Changes at Google, Facebook, and Microsoft via WIRED
The Non-Technical Guide to Machine Learning & Artificial Intelligence
Google’s AI translation tool seems to have invented its own secret internal language via TechCrunch
What is a blockchain, and why is it growing in popularity? via Ars Technica
Analytics, Stats, and Measurement
Tackling predictive uncertainty with Monte Carlo statistical analysis via IBM Big Data & Analytics Hub
Kevin Hillstrom: MineThatData: Triggers in Modern Cataloging
Introduction to API (Application Program Interface) for Data Science
SEO, Google, and Advertising
How to Create Expanded Text Ads [Guide + FREE Template] via WordStream
Which Page Markup + Tags Still Matter for SEO? via Whiteboard Friday via Moz
Google & Bing increase the file size limit of Sitemaps files
5 Takeaways from Earning Links in 130 Countries via Moz
Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
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Good Reads and Interesting Stuff
Many Boom-Time Startups Are Fizzling Out via Bloomberg
Biggest-Ever Coral Die-Off Reported on Australia’s Great Barrier Reef via Scientific American
Delivery drones will mean the end of ownership via Verge 2021
Intel moves away from wearables after Basis Peak failure
Fun, Games, and Entertainment
2016 Hubble Space Telescope Advent Calendar via The Atlantic
Off-Ramp via Cocktail history: You don’t want to know what your parents were drinking in 1966 via 89.3 KPCC
Flying cars are closer than you think via Verge 2021
Economics, Politics, and Society
Elon Musk: We Need Universal Income Because Robots Will Steal All the Jobs
Election 2016: We just saw what voters do when they feel screwed. Here’s the economic theory of why they do it — Quartz
Hackers are holding San Francisco’s light-rail system for ransom via The Verge
Huge Cracks In the West Antarctic Ice Sheet May Signal Its Collapse
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You might also enjoy:
- Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs
- Is Social Listening Useful?
- Best Practices for Public Speaking Pages
- Marketing Data Science: Introduction to Data Blending
- How To Start Your Public Speaking Career
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