I was recently asked this question: “What is the main difference between B2B and B2C marketing?” This is s a misleading question, because there is no difference between B2B and B2C marketing in the abstract. What matters is the complexity of the sale, which is in turn based on two factors: Risk Stakeholders At the end…
Marketers and business executives, in a recent study by Forrester Research, indicated 81% of executives were unsatisfied with the speed of analytics and 69% were unsatisfied with the quality of data. Why is this the case? It has little to do with vendors or tools, though arguably some tools make life harder than it has…
Back in 2005, Google Analytics™ was just a simple web traffic measurement tool. It measured hits to your website, and that was more or less it. Today, it’s part of a measurement and data analytics suite that’s capable of powering billion dollar businesses. Let’s look at the big picture, the overall Google Analytics system, and…
As I do at the end of each quarter, let’s take a look at how the markets are faring. What could be on tap as we close out the year? How might we want to structure our B2B and B2C marketing efforts? Markets First, let’s check the broad markets. DJIA: S&P 500: NASDAQ: All three…
