The king is dead!
Long live the king!
This cry from medieval times at first appears contradictory until you think about it:
The former king dies: the king is dead.
The new king ascends to the throne: long live the king!
The same is true of marketing techniques like link building. Old link building was:
- Send mass emails to webmasters, begging for links
- Spamming blog comments
- Making widgets with automatic links back
- Buying link placements
- Submitting crappy guest blog posts
- Auto-syndicating your content on thousands of low quality domains
Link building is dead! Google has even said so.
The new link building is:
- Writing content so good that journalists and publishers pick it up
- Connecting and building real relationships with influencers and journalists
- Creating tools that people want to share
- Guest posting for direct traffic, not links
- Buying no-follow ads to reinforce your content’s visibility
- Frequent social/email engagement with your audience, sharing your content and encouraging people to share with their audiences
Long live link building!
You might also enjoy:
- It's Okay to Not Be Okay Right Now
- What Content Marketing Analytics Really Measures
- B2B Email Marketers: Stop Blocking Personal Emails
- Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs
- You Ask, I Answer: Google Tag Manager and Google Analytics Integration?
Want to read more like this from Christopher Penn? Get updates here:
![]() Get your copy of AI For Marketers |
I love it – Long Live Real, Transparent, Relevant, Useful, Honest & Engaging Link Building. Thanks Christopher.