As happens every time another “influencers” list appears, reactions in the marketing community range from “OMG GRATS” to “This is BS”. The better question is, do these sorts of things matter? The short answer is: only you can tell from your data. If you’re looking for someone to hire or someone to read, then ask…
80% of your results comes from 20% of your efforts. The Pareto Principle, or 80/20 rule, has been enshrined in the memorial of productivity axioms as well as in our heads. There’s a second version, created by Jay Arthur, the 4/50 rule: A full 50% of your results comes from a core 4% of your…
My friend Chris Brogan says he’s not a social media expert. The question is, what do other people believe? When I take a look at two SEO tools, they tell a very different story. For terms that Chris’ website and blog rank well for, we see: The red arrows are social media search terms. The…
Brian asked: “have you found a good balance of email content such that you’re not always sending the same type of information? I want to promote engagement and provide value, but I’d also like to ensure we’re not coming across as a drip-email machine run amok” This is a good question that shows you’ve got…
Facebook is the dominant, de facto social network, as confirmed by Pew Research in their most recent social media report. With more of us using it for business purposes on a personal level (as opposed to a brand), you will likely encounter a time when you want to save and archive what you’ve done. Maybe…
Have you ever invested on your own? Maybe opened up a retirement account? Ever notice that most retirement funds come with a management fee? This management fee pays for an analyst to look at the fund and ensure it remains balanced. For example, suppose your retirement portfolio started out like this: Stocks: 25% Bonds: 25%…
