Here’s a fun thought exercise for you. Question 1: What do Pinterest, Tinder, and the shopping mall have in common? If you said image-driven marketing, you’d be partially correct. Here’s the flip side of the coin. Question 2: What do WhatsApp, Google, and your GPS have in common? A tougher question to answer. The answer…
Here’s a thought for you the next time someone asks you about the ROI of any given marketing method. There’s a secondary, implied question beneath the question of ROI, and that question is simply, does this marketing method work? Will it help us to meet our business objectives? When you think about the equation of…
During last week’s MarketingProfs B2B Forum, Tim Washer asked forgiveness on stage from me and other analysts in the crowd for lambasting over-analysis of data as one of the top obstacles to creativity in business. The thing is, he didn’t have to apologize: he’s totally right. The logical followup question then is, how do you…
In case you were wondering… Nope, I’m not going to Dreamforce this year. I wrote this blog post expressly so I can link it every time someone asks this week.
Anyone remember the Bixby Snyder character from the original Paul Verhoeven Robocop movie? He’s the subject of an inane TV show set in the Detroit Robocop dystopia whose punchline is, “I’d buy that for a dollar!” As silly as the character was, it raises a fair point when it comes to your media, your content.…
I recently had the opportunity to test out the Clickshare group screensharing system, sent to me by Noel Bellen of Barco. If you’re unfamiliar with it, the premise is fairly simple: sharing screens is harder than it should be. If you’ve ever sat in a corporate conference room and watched as someone struggled to find…
One of the things I like to do from time to time is check in on a variety of different leading economic indicators to get a sense of how the overall economy is doing. That knowledge lets me know – within a certain amount of error – what marketers can expect their quarter to look…
If you’ve ever gone fishing at a small pond or stream, you know that there are a certain number of big fish, a certain number of medium fish, and a whole bunch of fish you don’t want. In the beginning of the season, fishing is awesome. You catch some big fish, take a few selfies,…
One of the peculiar features of the new Ello platform is that it’s missing controls that we take for granted now on social networks. You can click retweet and instantly send someone else’s message to your followers. You can click twice in Facebook on the Share button and the message spreads. You can hit the…
