Tom Webster on what you’re not measuring in marketing analytics

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At a recent Social Media Breakfast, Tom Webster, co-author of The Mobile Commerce Revolution, urges us to get out more and stop relying so heavily on digital marketing analytics data only. In this short 11 minute talk, learn why Google Analytics, Hootsuite, Hubspot, and other digital marketing tools only give you part of the whole picture. If you enjoy this, please pick up a copy of The Mobile Commerce Revolution, and learn how mobile devices are helping us complete the marketing analytics picture in the offline world.

Tom Webster on Measurement and Marketing Analytics

If you enjoyed this, go get The Mobile Commerce Revolution, as I have!

Photo on 10-21-14 at 6.16 AM #2

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One response to “Tom Webster on what you’re not measuring in marketing analytics”

  1. It’s not clear to me why the photo is reversed, however, I do understand that you wanted the most important part of it on the right.

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