As many others did, I observed with great interest the Apple keynote special event on 9/9 in which the new Apple Watch and Apple Pay were revealed. Both are nice consumer technologies; both will have plentiful opportunities for B2B and B2C marketers, but the underlying technology of both will have a more profound effect. Let’s…
“What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” – Bob Dylan Photo credit: Michael Coghlan on Flicker Work-life balance is all the rage as a topic of discussion these days. What is it? How…
One of our toughest challenges in marketing is new people – specifically, how to find the right new people to keep our businesses growing. Without new audiences, without new growth at the top of the funnel, our businesses will tread water at best, if not decline. In the bad old days of marketing, we had…
Yesterday, in one of our team meetings at SHIFT, one staff member asked a question – and I’m paraphrasing – about what will help set someone up to be successful in their career. I wanted to share part of an answer that I gave, because I think it’s almost universally applicable. The sign that you’re…
Did you ever, as a kid or a parent, do the science experiment where you dissolved a bunch of sugar in water and then tried to make rock candy? I’ve done it both as a kid and as a parent, and it’s gratifying either way. But here’s what I noticed as a kid and had…
Over the weekend, my daughter came to me to tell me all about a new iPad video game she had found called Wonder Zoo. If you’ve never heard of it (I certainly hadn’t), Wonder Zoo is a free-to-play (with in-app purchases) game that resembles Zoo Tycoon or Sim Zoo. You collect animals, assemble a zoom,…
I assume by now you’ve noticed that videos are appearing in greater and greater frequency in your Facebook timeline. From buckets of ice to upcoming movies to everything else that humanity can imagine or capture, it’s showing up for you. Over the weekend, as I was watching yet another round of ice bucket dumpings go…
