Today I want to share the “secret” of marketing analytics, the thing that will make you less or more successful at your job, at marketing, at anything that can be measured. Having data is one thing. The more of it that you have that’s clean, correct, and consistent is a good thing, but data itself
One thing I’ve heard much more ever since joining the world of public relations and started pitching (read: selling) new business is people saying, “Oh, we’ve read your blog”. At first glance, this appears to be simple due diligence – prospective customers have read the blog, excellent, we share some common understanding. But that got
I can’t begin to tell you how many holiday cards, videos, photo greetings, slide shows, and more I’ve received from nearly every company I’ve done business with over the years. Many of them were tasteful and well made, a few were silly, some clever, and one or two just missed the mark. Almost none of
I was trolling through my analytics (as I often do when I have a spare moment) recently and noticed something funny. Even though it’s been more than 6 years since I started this blog, very old posts are still getting traffic, still getting searched and found, like this post on how your music collection can
If there’s one aspect of marketing most misunderstood, it’s the entire idea of strategy. The best way to explain marketing strategy is through analogy, so let’s look at how to construct marketing strategy as a road trip. The first part of a road trip is deciding where you want to go. Most people wouldn’t settle
What is power? When we speak of the powerful, or people who have power, what do we mean? The clearest definition in my head is that power is the gap, or the absence thereof, between intention and result. Those who have power have almost no gap between intention and result. Think it, say it, and
Want better event ROI, especially for major events like Dreamforce and SxSW? One email can significantly improve the performance of these events for your business if your audience attends them. Here’s the “secret recipe”: send an email like your weekly/monthly newsletter either the night before or the first day of the event. (I tend to
