Recently, I had the opportunity to remotely and asynchronously guest teach with Mark Blevis at his Algonquin College marketing course. In this 20 minute session, we talk about URL tracking with Google Analytics, Multi-Channel Funnels, and Advanced Segments. We also talk about Facebook and Google Analytics, Facebook Ads tracking with Google Analytics, and removing outliers to see cleaner data. Give it a watch!
If you enjoyed this, please share it on social!
Want to read more like this from Christopher Penn? Get updates here:
![]() Get your copy of AI For Marketers (2019 Edition) |




