I have a bit of a rant. If you’re not into rants, feel free to skip this post entirely. Hero. To quote The Princess Bride, I do not think that word means what you think it means. It’s the trendy term in marketing today, along with its cousin, superhero, but it’s being used wrongly. Being…
Over the past week, I’ve had a chance to listen to various business owners’ impressions of what constitutes digital marketing these days. The conversations have been interesting and revelatory, so over the next few posts, I want to review the very basics of these channels for folks who aren’t marketers. If you are a digital…
Over the past week, I’ve had a chance to listen to various business owners’ impressions of what constitutes digital marketing these days. The conversations have been interesting and revelatory, so over the next few posts, I want to review the very basics of these channels for folks who aren’t marketers. If you are a digital…
In this week’s Marketing Over Coffee, we talk about podcasting ad servers, Edison Research’s Infinite Dial study, Facebook Local, and much more: Or subscribe to the show here.
Want to know the most frequent piece of advice I’m giving lately? It’s a piece of advice I gave to the staff at a recent internal training. It’s a piece of advice I gave to friends and colleagues who are crumbling under stress. It’s a piece of advice I gave to DJ Waldow and Nick…
Here’s an unusual quirk I’ve noticed that’s especially strong in the marketing and PR worlds: people don’t like to sell, and they definitely don’t like to think of themselves as sales professionals – even if a majority of their time is spent doing that. We have awkward titles like Business Development Executive or New Business…
Those people who are familiar with the world of sales know the term BANT intimately. For those who have not done selling as a profession, it’s an acronym from enterprise B2B sales that helps sales professionals assess a lead’s quality. The term stands for: Budget: Can the lead afford our product? Authority: Is the lead…
Inevitably today, someone will go horribly off-brand and make an April Fool’s joke that does more damage than good. Someone will publish something that either is woefully unfunny or insulting. To help avoid this, here are four quick tips if you want to do something for April Fool’s that won’t set your brand on fire…
