As you read recently, Facebook and Google+ both changed their layouts to encourage more use of the visual medium. For many marketers, this is a challenge to our brains, especially our word brains that don’t necessarily think visually. So here’s an exercise that will get you thinking more along the lines of how to create…
Words on pictures are about to become the dominant form of content marketing. For more predictions and steps you can take to get ready for the new News Feed, check out this post I wrote on the SHIFT blog right after the announcement.
What makes for great innovation? Plato defined it best several thousand years ago: “Necessity, who is the mother of invention.” If you wonder why there isn’t much innovation in a space, one of the causes is likely to be that there isn’t a call for it. Think about it like mountain climbing. If you have…
As someone who travels more often than I’d like, I do occasionally pick up useful little tips and tricks for making life on the road more tolerable. Here are a random assortment. 1. Hotel coffee. Treat it like a teabag. Read this post for the full details! 2. Forgot toothpaste? Or, if you’re cheap like…
In my newsletter this weekend, I talked a bit about the benefits of improving focus. As I’ve added client work to what I do, the number and frequency of deadlines and deliverables has multiplied far beyond what I had when I was just doing marketing for one brand, so managing those without breaking any promises…
In my new role as VP of Marketing Technology at SHIFT Communications, I find myself once again heavily engaged in a profession I thought was a distant part of my past: selling. Selling was something I last did (full-time) as a technical recruiter, way back in 2000-2001. My company put me through the Tom Hopkins…
