In World of Warcraft, player vs. player combat (PvP) is one of the most engaging, frustrating, and defining aspects of the game. You match up with other players in battlegrounds, arenas, and out in the virtual world, looking to gain honor and rewards for defeating the opposing faction. One of the greatest advantages a player
This morning, John Wall and I were discussing the merits and drawbacks of the diner in which we do Marketing Over Coffee each week. One of the hallmarks of good service at a restaurant is that things initially happen at a rapid pace. You get seated quickly and your first order of drinks or appetizers
When I first started working with Blue Sky Factory, I noticed something peculiar about the company’s Twitter favorites. It wasn’t actual favorite tweets at all – it was instead a collection of praise the company had received online. This was the brainchild of DJ Waldow, the community manager, and what started effectively as a content
I have the pleasure of speaking to the Social Fresh East crowd today. For those interested, here’s the slides that I’m speaking about.
One of the most important lessons I teach to my students in the social media course I teach is that it’s vitally important to build your social base. We have so many platforms on which to market that if we try to be everywhere all the time, we’ll effectively not be anywhere. This is especially
When was the last time you were your customer? You say you’ve got social media strategy. You say you’ve got great service. You say you’re customer-focused, customer-centric, and the customer is always right. When was the last time you tested it out? If you manage business for more than a sole proprietorship, then give your
Social media expert? Marketing guru? PR wizard? One of the most common questions asked in the discussion about personal titles and marketing superlatives is, if we shouldn’t call ourselves experts or gurus or ninja, what should we call ourselves? In the martial arts, there’s one title that exists at the top of the hierarchy that
Every morning, my first few tasks when I get to the office are to make a cup of coffee, fire up my RSS reader, and start digging into the day’s news. Nearly every morning, I see the same thing that makes me emote a /facepalm: a headline that reads, “New data shows…” or “New study
It’s now the first day of February, so we’re a month into my three words of story, restoration, and compassion. All three are moving ahead very intensely, and I want to share one of the lessons I’ve learned about story. Early on, I thought stories were just narratives. You tell what happened. This tends to
