Month: February 2011

  • All borrowing is gambling

    I once overheard my wife’s co-worker complain that her credit card was shut down because she had failed to pay any of the bills. When she found out about this, she shouted, “They can’t take away my money!” What’s wrong with this picture? To the financially literate, it’s immediately obvious that the line of credit

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  • Momentum, mechanics, and marketing

    In classical mechanics and physics, momentum is the product of mass times velocity: p=m*v Want more momentum? Add more mass. Want more momentum? Add more velocity. Want to be unstoppable? Pile on mass and velocity. We talk about momentum in marketing. A campaign has momentum, a meme has momentum, a project needs momentum. How do

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  • Statistical normalization opposes innovation

    If you’re the sort that enjoys analytics (or your job makes you  “enjoy” it), you’ve probably encountered statistical normalization many times, even if you don’t know it. What is it? The short description is removing outliers so that you can see statistically valid trends. Remove outliers, remove bad data, and smooth over data points so that

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  • Selective Welcome Popups

    As a follow up to my previous post on welcome popups, some folks mentioned a few concerns and questions. I don’t want to be a douchebag and slap people with a popup all the time. I don’t want to be a douchebag and put popups everywhere on my blog. I hate popups. What popup software

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  • Weekend Foodblogging: A Crispy Secret

    We love the crispy crunch that fried foods have, don’t we? We also do not love all the calories, fat, and other unpleasant stuff that comes with fried foods, right? Here’s a crispy quesadilla secret that can transform nearly any sandwich into a crisp, golden, delicious wonder with virtually no extra fat, gobs of oil

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  • Taking action that matters

    For those who enjoy but occasionally miss tempests in teapots, Kenneth Cole tweeted this out yesterday: The reaction was swift and merciless inside the social media fishbowl: So how much of a difference did a massive amount of outrage make to the people who are responsible for running Kenneth Cole? None. How do we know

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  • Do welcome popups work?

    I’ve had a welcome popup running on my blog since the end of November last year. For a long time, I debated the wisdom of installing it on my web site. After all, I personally don’t like them much on other sites I visit, but I had to remind myself of the cardinal rule of

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  • Do you have a welcome page?

    Those of you who have been following me on Twitter over the past 6 months have seen me tweet out the start of every day with something like this: Good morning friends! Some pithy short comment about life today here. New friend? Welcome aboard: https://cspenn.com/w This short URL takes you over to my welcome page,

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  • Minimizing Shatterpoints

    Over the last month and change, we’ve talked about what shatterpoints are and how to measure them. They are key performance indicators in some cases. Once you know where your greatest risks are and can accurately measure them, it’s time to do something about them. Generally speaking, there are three ways to handle shatterpoints: ignore them,

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