Museum of Science

In classical mechanics and physics, momentum is the product of mass times velocity:


  • Want more momentum? Add more mass.
  • Want more momentum? Add more velocity.
  • Want to be unstoppable? Pile on mass and velocity.

We talk about momentum in marketing. A campaign has momentum, a meme has momentum, a project needs momentum. How do you get more momentum for your marketing campaigns? Add mass (content and people) or add velocity (direction and speed).

If your content strategy isn’t gaining any momentum, it’s probably because you have mass but no velocity. Boulders don’t move themselves, and content doesn’t market itself. Get out there and share it. Give it a push.

If your social strategy isn’t gaining any momentum, it’s probably because you have velocity but no mass. Try saying something worth listening to. A speck of dust is easy to move quickly, but no one notices it. Try pushing something more substantial.

If you’re deficient in either mass or velocity, you’re not capturing the momentum you’re capable of. Fix them to be in balance, grow them both, and watch your marketing take off.

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Get your copy of AI For Marketers

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!

Pin It on Pinterest

Share This