Summary In today's episode, I dig into Danny Sullivan's claim that there's nothing to optimize for BERT and explain why that advice only holds true for content creators who already produce excellent work. Here's what this means for you. You'll see exactly how advanced natural language processing exposes shallow content and why mediocre pages will…
Summary In today's episode, I encourage you to dream up small but meaningful improvements to your marketing workflow and then figure out how to make them real. Here's what this means for you. You gain permission to pause, identify problems worth solving, and turn everyday wishes into actionable builds or frameworks. You'll also learn these…
Summary In today's episode, I break down how much web traffic you actually need for statistically meaningful web analytics, separating the question from A/B testing and getting to what really matters for marketers. Here's what this means for you. You'll discover that tracking improvement in your own metrics month over month delivers far more value…
Summary In today's episode, I walk through two new features in TechSmith Snagit 2020 that transform the tool from a screenshot app into a full documentation and tutorial platform. Here's what this means for you. You gain a faster, more professional way to produce educational content like online courses, webinars, and slide decks without needing…
Summary In today's episode, I unpack a listener's question about forecasting multiple targets and using multi-objective optimization inside IBM Watson Studio Auto AI. Here's what this means for you. You'll see why Auto AI hits hard limits on time series and multi-objective work, and you'll get a practical workaround that turns those limitations into results.…
Summary In today's episode, I tackle the question of when to stop doing free work during a sales pitch or job search and how to set boundaries without losing potential clients. Here's what this means for you. You'll gain a practical framework to protect your expertise while still demonstrating enough value to win honest prospects.…
Summary In today's episode, I walk through why you should water and weed your social garden by actively tending your personal and professional relationships before you need them. Here's what this means for you. You build a resilient network now that catches you when careers or economies shift, instead of scrambling alone during a crisis.…
Summary In today's episode, I explain why B2B marketers should stop disqualifying leads just because they submit a Gmail or Hotmail address, and I share better approaches for capturing those contacts. Here's what this means for you. You'll stop leaving money on the table by treating valid prospects as junk and start building richer lead…
