Summary In today's episode, I walk through six principles for being an ethical marketer who still uses data effectively to understand and serve customers. Here's what this means for you. You can build powerful marketing analytics while fully respecting privacy regulations and customer trust. You'll also learn these concepts: why collecting only the minimum necessary…
Summary In today's episode, I break down how to prepare for client meetings when presenting deliverables, including strategies for note-taking, rehearsing, and anticipating tough questions. Here's what this means for you. You'll gain a repeatable framework for walking into any client presentation with confidence, clarity, and ready answers. You'll also learn these concepts: how staying…
Summary In today's episode, I walk through how to use the CMO Survey results to calculate your marketing budget based on industry-specific benchmarks and apply those numbers in a simple spreadsheet. Here's what this means for you. You gain a practical framework for figuring out what your company should be spending on marketing overall and…
Summary In today's episode, I explore how exceeding customer expectations transforms satisfied buyers into a powerful army of advocates who fuel business growth. Here's what this means for you. You discover that the single most efficient growth mechanism is hiding inside your existing customer base, not buried in your marketing budget. You'll also learn these…
Summary In today's episode, I walk through three practical ways to track hyperlink clicks inside PDFs that you email to subscribers, ranging from quick UTM-tagged short links to a fully self-hosted custom URL shortener. Here's what this means for you. You finally see exactly which links your audience engages with, so you can measure content…
Summary In today's episode, I break down the best and cheapest ways to transcribe audio files, comparing Otter.ai, custom-trained voice models, and open-source deep learning options. Here's what this means for you. You get a clear decision framework for picking a transcription tool based on your budget, technical skill, and accuracy needs. You'll also learn…
Summary In today's episode, I walk through how to conduct a skills inventory so you can map out what you know and what you don't as a marketer. Here's what this means for you. You gain a simple method for spotting blind spots and choosing what to learn next, which sharpens both your expertise and…
Summary In today's episode, I recap the MarTech East Conference and share the major themes from my three-hour attribution workshop and the conference talks. Here's what this means for you. You gain an insider view of marketing operations trends and learn to recognize common pitfalls in your own tech stack strategy. You'll also learn these…
Summary In today's episode, I walk through how to visualize an entire Martech stack from data collection through final documentation. Here's what this means for you. You'll create a visualization that satisfies governance, compliance, finance, and operations needs by mapping people, process, and technology at every stage of the customer journey. You'll also learn these…
