Summary In today's episode, I walk through how to decide how many Google Analytics views your organization needs and which views you cannot afford to skip. Here's what this means for you. You walk away with a clear blueprint for organizing views around raw data, business goals, and funnel stages so every team measures what…
Summary In today's episode, I challenge you to stop avoiding difficult things and intentionally take on uncomfortable, stretching work that pushes beyond your current capabilities. Here's what this means for you. You protect your career from automation by choosing hard, correct problems over easy, simplistic ones that machines can already handle. You'll also learn these…
Summary In today's episode, I walk through how predictive calendaring helps content creators stay fresh by forecasting when specific topics will trend among their audience. Here's what this means for you. You gain a data-driven system for planning weeks or months of content that never feels repetitive or stale. You'll also learn these concepts: how…
Summary In today's episode, I break down whether regularly scheduled live webinars are the right channel for a B2C service targeting parents of high schoolers on a small monthly budget. Here's what this means for you. You'll discover how to evaluate your audience's real viewing habits and decide whether short bingeable video fits better than…
Summary In today's episode, I explain how to turn busy, non-digital senior leaders into a steady source of content marketing through a low-lift video Q&A system. Here's what this means for you. You can build an evergreen content library without burning out executives, using just 30 minutes of their time per month. You'll also learn…
Summary In today's episode, I walk through how to build a personal brand when a famous namesake dominates search results and how to compete in an era of AI-generated content. Here's what this means for you. You gain a clear roadmap for claiming your digital identity and future-proofing your brand before machine-written content floods the…
Summary In today's episode, I walk through how to document your marketing analytics approach using a four-question framework that turns raw data into actionable decisions. Here's what this means for you. You gain a simple, repeatable method to stop drowning in dashboards and start making confident changes to your marketing based on what the numbers…
Summary In today's episode, I tackle Travis's question about whether publishing blog posts on LinkedIn that already live on your site carries negative SEO implications. Here's what this means for you. You'll discover that duplicate content penalties no longer exist and learn the real signals that determine which version Google treats as authoritative. You'll also…
Summary In today's episode, I walk through attribution analysis and preview a hands-on workshop at the Martech Conference in Boston covering why attribution matters and how marketers can build models that actually work. Here's what this means for you. You get a clear path from messy marketing data to confident budget, resourcing, and hiring decisions…
