Summary In today's episode, I explain why live product demos often fall flat and how treating them like cooking shows produces far more convincing results. Here's what this means for you. You gain a repeatable method for staging demos that highlight milestones rather than fumbling through real-time execution. You'll also learn these concepts: why pre-baking…
Summary In today's episode, I explore why Black Friday ads keep creeping earlier every year and what search data reveals about consumer intent. Here's what this means for you. You gain a framework for timing your own marketing campaigns by spotting the inflection point where buyer interest begins to spike. You'll also learn these concepts:…
Summary In today's episode, I walk through how to build a remarketing strategy by breaking it into three strategic dimensions rather than chasing platforms. Here's what this means for you. You'll gain a framework for spending remarketing dollars where they actually convert instead of wasting budget on cold audiences. You'll also learn these concepts: how…
Summary In today's episode, I challenge you to find tips and tricks videos for the software tools you use every day and turn small efficiencies into meaningful time savings. Here's what this means for you. You'll surface hidden shortcuts in tools like Google Analytics, HubSpot, Salesforce, Outlook, Chrome, and Slack that can easily reclaim ten…
Summary In today's episode, I break down how I approach professional development through inquiry-based learning and why it works particularly well in agency life. Here's what this means for you. You'll discover a learning methodology that builds deep practical experience and a portfolio of real casework even before you land paying clients. You'll also learn…
Summary In today's episode, I explain why cold outreach link requests are an ineffective tactic that can damage your reputation, and what actually works instead. Here's what this means for you. You can build far higher-quality links by investing in relationships and creating standout content rather than blasting template emails. You'll also learn these concepts:…
Summary In today's episode, I walk through how to set meaningful KPIs for your community management team in 2020, going beyond basic response time metrics. Here's what this means for you. You'll learn why community management differs from customer service and requires its own measurement framework focused on loyalty, evangelism, and long-term growth. You'll also…
Summary In today's episode, I break down Rand Fishkin's claim that Google itself will be marketers' biggest competitor for traffic in 2020 and explain what to actually do about it. Here's what this means for you. You can stop panicking about losing every click to Google and instead double down on the two strategies that…
Summary In today's episode, I walk through how to build a content inventory from your YouTube channel so you can organize everything you've already published into topic-based lists. Here's what this means for you. You'll turn a scattered back catalog into easy-to-navigate resources that help new audiences catch up on all of your work without…
