As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone. Which microphone works best for overall audio quality? Which is the most…
Summary In today's episode, I walk through the four playlists available on my YouTube channel and explain the type of content each one delivers. Here's what this means for you. You get a clear roadmap to find daily answers on marketing and data, weekly actionable exercises, recorded keynotes, and travel observations all in one place.…
Summary In today's episode, I walk through what I consider the most cost-effective SEO software for keyword research, competitor tracking, and site auditing, answering a viewer question from Paul. Here's what this means for you. You get a vendor-neutral framework for trialing SEO tools so you stop paying for features you never actually use. You'll…
Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some of the basic tips; be sure to take my free Video SEO…
Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005, I have so many. Let’s start with the basics. For business, have clear, measurable goals. Start small. Your smartphone and a $40 headset or mic are good enough. Your first 10 episodes will suck. Acknowledge…
Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is fundamentally about helping lesser known companies become known, and improving the…
Sandie asks, “How do I speak to my buyer at the right stage in the journey?” This is a terrific question that has three parts. First, we must categorize all our customer communication in each stage of our buyer’s journey and run text mining analytics on it to understand what they say at each stage.…
Kathy asked, “How do you make daily video content? What’s the process?” This process has been iterative – it’s not something I came up with all at once. Below is the outline; if you’d like a printable PDF version, just click here. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…
