Summary In today's episode, I react to a 17-year-old video of myself giving a podcast marketing talk and critique both the content and my presentation style from that era. Here's what this means for you. You get a clear-eyed look at which podcast marketing principles from 2007 still hold up today and which tactics you…
Summary In today's episode, I walk through how to refresh your video SEO strategy for 2024 with tactics that work across YouTube, TikTok, and Instagram. Here's what this means for you. You gain a complete framework for making videos that rank higher, keep viewers watching longer, and turn casual scrollers into engaged subscribers. You'll also…
In today’s episode, I tackle a complex question around AI and ethics. Is using AI cheating? I discuss how AI changes rules around education, work, and more. Tune in to hear perspectives on how societies may adapt to increasingly capable AI systems. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…
Summary In today's episode, I walk through the business case for another streaming platform to acquire the Warrior Nun franchise from Netflix, examining social media attention, media coverage, purchase intent, franchise quality, and financial implications. Here's what this means for you. A passionate fan base creates a built-in audience that slashes marketing costs and boosts…
Summary In today's episode, I walk you through the different shows on my channel and help you find the one that fits what you're looking for. Here's what this means for you. You'll know exactly where to go whether you have a marketing question, want to hear what's on my mind, or prefer a live…
Summary In today's episode, I walk through YouTube SEO and content strategy, covering how YouTube search behavior differs from Google search and how to forecast video topics that will actually perform. Here's what this means for you. You gain a practical framework for timing your video content to seasonal search peaks and growing your channel…
Summary In today's episode, I walk through how YouTube's algorithm works and the video SEO practices that drive real reach. Here's what this means for you. You gain a search-engine mindset for video that helps your content surface to the right viewers at the right time. You'll also learn these concepts: how watch history and…
Natchi asks, “What is the best way to estimate YouTube Ads KPIs performance for a certain budget, duration etc?” For campaigns that are in-flight and have enough data, use the Google Ads simulator. That will tell you what some common scenarios look like. Otherwise, cobble together your best estimate based on data from SEO tools…
Summary In today's episode, I break down how to estimate YouTube ads KPIs and performance for a given budget and time frame. Here's what this means for you. You gain a practical playbook for forecasting video ad costs whether you already have campaigns running or you are starting from scratch. You'll also learn these concepts:…
