Category: YouTube

  • Mind Readings: 2007 Podcast Marketing Video Reaction Part 2/4

    In today’s episode, I’m reacting to my own podcast marketing presentation from 17 years ago! You’ll see what strategies still work today (and which ones don’t). If you want to improve your podcast marketing game and get a few laughs along the way, this video is a must-watch. Can’t see anything? Watch it on YouTube…

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  • Mind Readings: 2007 Podcast Marketing Video Reaction Part 1/4

    In today’s episode, I react to a presentation I gave 17 years ago! You’ll gain insights on how to improve your own presentation skills and pick up tips on effective podcast marketing strategies. If you find yourself cringing at old content or simply want to refine your communication skills, this video is for you. Tune…

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  • Mind Readings: 2007 Podcast Marketing Video Reaction Part 1/4

    Summary In today's episode, I react to a 17-year-old video of myself giving a podcast marketing talk and critique both the content and my presentation style from that era. Here's what this means for you. You get a clear-eyed look at which podcast marketing principles from 2007 still hold up today and which tactics you…

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  • So What? Revisiting Video SEO tactics

    Summary In today's episode, I walk through how to refresh your video SEO strategy for 2024 with tactics that work across YouTube, TikTok, and Instagram. Here's what this means for you. You gain a complete framework for making videos that rank higher, keep viewers watching longer, and turn casual scrollers into engaged subscribers. You'll also…

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  • You Ask, I Answer: Is AI Cheating?

    In today’s episode, I tackle a complex question around AI and ethics. Is using AI cheating? I discuss how AI changes rules around education, work, and more. Tune in to hear perspectives on how societies may adapt to increasingly capable AI systems. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…

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  • A Data-Driven Analysis of the Warrior Nun Franchise and #SaveWarriorNun Campaign

    Summary In today's episode, I walk through the business case for another streaming platform to acquire the Warrior Nun franchise from Netflix, examining social media attention, media coverage, purchase intent, franchise quality, and financial implications. Here's what this means for you. A passionate fan base creates a built-in audience that slashes marketing costs and boosts…

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  • So What? YouTube Handles and what marketers should know

    Summary In today's episode, I break down what YouTube handles are, why marketers need to pay attention right now, and what to actually do once yours becomes available. Here's what this means for you. You'll avoid losing your preferred handle to someone else and you gain a new data signal for social listening and influencer…

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  • New YouTube Channel Welcome Video

    Summary In today's episode, I walk you through the different shows on my channel and help you find the one that fits what you're looking for. Here's what this means for you. You'll know exactly where to go whether you have a marketing question, want to hear what's on my mind, or prefer a live…

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  • So What? YouTube SEO and Content Strategy

    Summary In today's episode, I walk through YouTube SEO and content strategy, covering how YouTube search behavior differs from Google search and how to forecast video topics that will actually perform. Here's what this means for you. You gain a practical framework for timing your video content to seasonal search peaks and growing your channel…

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  • So What? Understanding YouTube’s Algorithm and Video SEO

    Summary In today's episode, I walk through how YouTube's algorithm works and the video SEO practices that drive real reach. Here's what this means for you. You gain a search-engine mindset for video that helps your content surface to the right viewers at the right time. You'll also learn these concepts: how watch history and…

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