You Ask, I Answer: How I Make Daily Video Content
Kathy asked, “How do you make daily video content? What’s the process?” This process has been iterative – it’s not something I came up with all at once. Below is the outline; if you’d like a printable PDF version, just click here....You Ask, I Answer: Diagnosing a Failed Marketing Strategy
Pradeep asks, “Even after making the most calculated decisions, we have seen that Digital Marketing Strategies may fail due to improper implementation or a possible disruption in the Market. What is the best way to redesign the strategy when your previous...You Ask, I Answer: When To Pivot Marketing Campaigns
Sandie asks, “How often should I report and adjust my marketing campaigns?” We marketers should report on our campaigns whenever we’re asked to by our stakeholders. We should have internal reporting that’s near real-time so we can spot...You Ask, I Answer: Learning Marketing Analytics Resources
One of the most common questions I receive is, “where do I get started learning marketing analytics?” Can’t see anything? Click here to watch on YouTube. Transcript and Video Notes Here’s the logical progression of training for burgeoning measurement folks in...IBM THINK 2018 Wrapup Video
Let’s look back at IBM THINK 2018. What were the big things, the eye-catchers, the thought-starters? Amazing New Technologies Quantum Easier to Use Technologies Watson Studio Watson Discovery The New ABCs AI Blockchain Cloud Data Encryption Watch the 9-minute...Subscribe to my blog & newsletter
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