Category: Video
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You Ask, I Answer: Affordable Stock Footage and Photos?
Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll your own, for legal reasons. Can’t see anything? Watch it on YouTube…
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You Ask, I Answer: Morning Video Production Process?
Clare asks, “What’s your current morning video production process look like?” I haven’t updated this since 2018 so it’s time for a refresh. Step behind the scenes to see how the magic happens. Tools used: – Otter.ai – https://www.trustinsights.ai/otter – Camtasia 2020 – https://www.trustinsights.ai/camtasia – Libsyn – BBEdit / Atom Text Editor – FFMPEG /…
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You Ask, I Answer: Making Instructional Screencasts?
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if you want to do more interactive stuff like…
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You Ask, I Answer: Recording Better Video on Smartphone?
Linda asks, “What recommendations do you have for recording video quickly and easily? The camera on my iPhone isn’t doing the job.” Unless your iPhone is over 5 years old, chances are the camera on it is just fine. You’ve probably got three other problems: lighting, stabilization, and audio. Equipment mentioned is shown here: https://www.trustinsights.ai/amazonstorefront…
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You Ask, I Answer: Recommended Camera and Audio Setup for Webinars?
Paul asks, “What’s your recommended audio, video, and lighting setup for webinars and events?” Great question. As David Tames once taught, great video begins with great audio. Get the mic near your mouth! Lighting will do more to improve video quality than almost any camera, as long as the camera isn’t absolute junk. Go for…
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Solicited Review: What’s New in Camtasia 2020 For Marketers
Camtasia 2020 is out, and it’s got some more polish to help marketers get their jobs done faster. Shared templates Favorites Presets and themes Pre-built templates Packages Magnetic tracks Ripple cuts and deletes Things not in the box but you probably want: Free assets from Techsmith FFMPEG converter Termdown or other simple countdown Get a…
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You Ask, I Answer: How to Set Up Virtual Lessons With YouTube?
Mark asks, “How do I set up virtual lessons on video with YouTube for paying customers of my company?” The simplest way to do this is with YouTube unlisted videos and your email list. Please share this video with any small business owner who isn’t sure how to get started with virtual lessons – it…
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The Great Mic Bakeoff: Microphones for Smartphone Video Creators
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone. Which microphone works best for overall audio quality? Which is the most…
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You Ask, I Answer: Equipment to Video Record Speeches?
George asks, “which equipment, exactly, do you use to videotape your speeches – I see you bring a tripod with both video and audio recorders?” This question gets asked often, but the equipment does change over time, so here’s the mid-2019 loadout. I should add that all this is optimized to be set it and…
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You Ask, I Answer: B2C Webinar Marketing Tips?
Maria asks, “Trying to ramp up a new service offering via webinar — target audience is parents of high schoolers. We are trying to prove the concept out with a small monthly SEM budget (< $5k) and doing regularly scheduled, live webinars. Also will try FB ads. Any tips for B2C webinar marketing?” Webinar marketing…
