by Christopher S Penn | Jul 20, 2020 | Content, Content Marketing, Creative, Law, Marketing, Photography, Video
Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll...
by Christopher S Penn | Jun 18, 2020 | Marketing, Marketing Technology, Video
Clare asks, “What’s your current morning video production process look like?” I haven’t updated this since 2018 so it’s time for a refresh. Step behind the scenes to see how the magic happens. Tools used: – Otter.ai –...
by Christopher S Penn | May 19, 2020 | Marketing, Marketing Technology, Professional Development, Training, Video
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if...
by Christopher S Penn | May 15, 2020 | Marketing, Marketing Technology, Technology, Video
Linda asks, “What recommendations do you have for recording video quickly and easily? The camera on my iPhone isn’t doing the job.” Unless your iPhone is over 5 years old, chances are the camera on it is just fine. You’ve probably got three...
by Christopher S Penn | May 5, 2020 | Audio, Marketing, Marketing Technology, Podcasting, Video, Webinar
Paul asks, “What’s your recommended audio, video, and lighting setup for webinars and events?” Great question. As David Tames once taught, great video begins with great audio. Get the mic near your mouth! Lighting will do more to improve video...
by Christopher S Penn | Apr 29, 2020 | Marketing, Marketing Technology, Review, Video
Camtasia 2020 is out, and it’s got some more polish to help marketers get their jobs done faster. Shared templates Favorites Presets and themes Pre-built templates Packages Magnetic tracks Ripple cuts and deletes Things not in the box but you probably want: Free...