You Ask, I Answer: When To Pivot Marketing Campaigns
Sandie asks, “How often should I report and adjust my marketing campaigns?” We marketers should report on our campaigns whenever we’re asked to by our stakeholders. We should have internal reporting that’s near real-time so we can spot...You Ask, I Answer: Learning Marketing Analytics Resources
One of the most common questions I receive is, “where do I get started learning marketing analytics?” Can’t see anything? Click here to watch on YouTube. Transcript and Video Notes Here’s the logical progression of training for burgeoning measurement folks in...IBM THINK 2018 Wrapup Video
Let’s look back at IBM THINK 2018. What were the big things, the eye-catchers, the thought-starters? Amazing New Technologies Quantum Easier to Use Technologies Watson Studio Watson Discovery The New ABCs AI Blockchain Cloud Data Encryption Watch the 9-minute...THINKing Out Loud: The Importance of Practical AI
My summary of Day 3 at #THINK2018: Sales lessons learned from an IBM sales exec Facebook Live sessions coming up Inevitable Disruption talk Practical applications of AI The last is the most important. AI will never reach its fullest potential if people don’t...THINKing Out Loud: Quantum Leaps Forward
Things I learned at IBM THINK, Day 2: Looking at quantum computing and the future of everything. Watson Discovery, the free news monitoring service (and unstructured data analytics service) that will make life easy for marketers and communicators What will we focus on...2018 Marketing Planning Framework
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