Summary In today's episode, I answer Linda's question about how to record good video quickly and easily, and I show you that the phone rarely causes the trouble. Here's what this means for you. You'll discover that lighting, stabilization, and audio create most bad smartphone video, and you'll fix all three with simple, inexpensive gear.…
Paul asks, “What’s your recommended audio, video, and lighting setup for webinars and events?” Great question. As David Tames once taught, great video begins with great audio. Get the mic near your mouth! Lighting will do more to improve video quality than almost any camera, as long as the camera isn’t absolute junk. Go for…
Summary In today's episode, I break down recommended audio, video, and lighting setups for webinars and events, arguing that technique matters far more than expensive gear. Here's what this means for you. You'll learn how to make ordinary equipment look professional by mastering a few fundamentals of positioning and lighting. You'll also learn these concepts:…
Camtasia 2020 is out, and it’s got some more polish to help marketers get their jobs done faster. Shared templates Favorites Presets and themes Pre-built templates Packages Magnetic tracks Ripple cuts and deletes Things not in the box but you probably want: Free assets from Techsmith FFMPEG converter Termdown or other simple countdown Get a…
Mark asks, “How do I set up virtual lessons on video with YouTube for paying customers of my company?” The simplest way to do this is with YouTube unlisted videos and your email list. Please share this video with any small business owner who isn’t sure how to get started with virtual lessons – it…
Summary In today's episode, I walk through how to recognize when a prospective client is not ready for marketing and how to tell them using proven diagnostic frameworks. Here's what this means for you. You gain a practical method for protecting clients from burning money on campaigns built on a shaky foundation. You'll also learn…
Summary In today's episode, I share a practical tip for vetting software vendors by watching real-world demos and counting clicks before you buy. Here's what this means for you. You gain a simple framework for cutting through sales polish and judging tools by how efficiently they actually get work done. You'll also learn these concepts…
Summary In today's episode, I walk through how to track PDF downloads in Google Analytics using Google Tag Manager. Here's what this means for you. You'll be able to see exactly which PDFs visitors click on and treat them as page views just like any other page on your website. You'll also learn these concepts:…
Summary In today's episode, I explain why live product demos often fall flat and how treating them like cooking shows produces far more convincing results. Here's what this means for you. You gain a repeatable method for staging demos that highlight milestones rather than fumbling through real-time execution. You'll also learn these concepts: why pre-baking…
Summary In today's episode, I walk through how to build a content inventory from your YouTube channel so you can organize everything you've already published into topic-based lists. Here's what this means for you. You'll turn a scattered back catalog into easy-to-navigate resources that help new audiences catch up on all of your work without…
