Summary In today's episode, I walk through how YouTube's algorithm works and the video SEO practices that drive real reach. Here's what this means for you. You gain a search-engine mindset for video that helps your content surface to the right viewers at the right time. You'll also learn these concepts: how watch history and…
In this video review of the new Techsmith Camtasia 2021, you’ll learn about the three features in the new upgrade that I think are worth talking about: proxy video, auto ducking, and great big piles of new transitions. FTC Disclosure: Techsmith sent me a review copy of Camtasia 2021 for free. Can’t see anything? Watch…
Summary In today's episode, I walk through the newest features in TechSmith Camtasia 2021 and highlight which ones are actually worth your time. Here's what this means for you. You'll see which updates genuinely improve your editing workflow and which ones you can safely ignore. You'll also learn these concepts: how proxy video creates smoother…
Catherine asks, “Most marketers are evangelizing about doing livestreaming , as being the media who gets the highest reach and engagement. Why did it come in last in your Almost Timely poll?” This is an excellent question, and I suspect it has to do with algorithms. Livestreams are appointment media – you have to be…
Summary In today's episode, I break down how to estimate YouTube ads KPIs and performance for a given budget and time frame. Here's what this means for you. You gain a practical playbook for forecasting video ad costs whether you already have campaigns running or you are starting from scratch. You'll also learn these concepts:…
Summary In today's episode, I recommend Microsoft Clarity as a free, simple way to see what visitors actually do on your website. Here's what this means for you. You get session recordings, heat maps, and UX diagnostics that go far beyond what Google Analytics offers, helping you fix real friction points on your site. You'll…
Summary In today's episode, I walk through how Google Tag Manager handles goals in Google Analytics 4 and explain why you cannot rely on a single tag to capture every trigger. Here's what this means for you. You walk away with a clear mental model of how tags, triggers, and variables work together so you…
Summary In today's episode, I unbox and test the new Bose QuietComfort earbuds with a hands-on noise cancellation comparison against several competitors. Here's what this means for you. You'll get an honest, real-world assessment of whether these earbuds justify their premium price based on actual performance rather than marketing claims. You'll also learn these concepts:…
Summary In today's episode, I walk through how to optimize your YouTube videos for search using the actual framework YouTube has published about its recommendation algorithm. Here's what this means for you. You gain a technical and strategic playbook that turns YouTube into a high-performing distribution channel instead of an afterthought. You'll also learn these…
Summary In today's episode, I walk through a practical toolkit for capturing and centralizing ideas across different formats so nothing slips away. Here's what this means for you. You get a ready-made system for grabbing screenshots, photos, written notes, and voice memos and making them searchable later. You'll also learn these concepts: how AI-powered photo…
