Category: Strategy

  • 5 Power Tips for Follow Friday

    A longtime tradition on Twitter is a weekly meme called Follow Friday, where on Fridays you recommend people to follow to your existing followers. Follow Friday is normally done by cramming as many usernames into a tweet as possible and somehow managing to shoehorn a #FF hashtag in there as well. Example: The problem with…

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  • The presentation blog test

    Here’s an easy test to assess the value of any slide in a presentation, if the presenter is using slideware: Credit: Norvig’s Gettysburg Address in PowerPoint Would this slide make a decent blog post? Not the slide itself, per se, but whatever the content is that’s on it or that accompanies it. Would it make…

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  • Are you a robot?

    For a long time, business owners wanted robots. Many still think they do. Obedient, efficient, precise – qualities that were highly valued in the manufacturing era in which most of us got an education and entered the workforce. Our entire educational system is based on making human robots – grades are effectively batches of similarly…

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  • Social rain part 2

    Social rain part 2 In the last post, we talked about how rain is formed, and why your sales and marketing efforts are like the formation of rain. As long as you’re bumping into other water droplets, you’ll eventually make rain… unless there isn’t enough water in the air. Then what? You have three choices:…

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  • Squeezing the webinar juice

    Do you ever ask these questions? What should I blog about? What should I be doing in social media? If I wanted to write a book, what should I write it about? How do I become a better public speaker? If the answer is yes, then your next step is a webinar on the topic…

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  • Did you subscribe?

    When was the last time you heard a really great speaker? When was the last time you read a really insightful blog post? When was the last time you acted on a follow recommendation on Twitter or a LinkedIn connection? I’d bet recently. The beauty of social media is that there’s an infinite choice of…

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  • Why Awaken Your Superhero?

    A funny thing occurred to me recently as I was redesigning this blog. (by the way, if you haven’t stopped by the actual site lately, it’s got a whole new look) There’s a very specific reason why it’s named Awaken Your Superhero – you’re already a superhero. You have only to realize it, to awaken…

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  • The most basic business lesson taught by World of Warcraft

    The most basic business lesson taught by World of Warcraft World of Warcraft’s Auction House is the in-game marketplace, the bazaar where players can sell virtual stuff to other players. Magical potions, plate armor, everything under the virtual sun gets traded millions of times a day. Auctions listed in the Auction House can last up…

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  • 10 Follow Friday tips for Twitter

    I’m reluctant to plug any one set of people on Twitter’s #followfriday only because I’d have to broadcast hundreds of Tweets for all the interesting people and what they do. Rather than do that, here’s a compendium of #followfriday tips that you can use to find the conversations you want to participate in. 1. Sync…

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