Category: Strategy

  • Mind Readings: My Content Creation Workflow, Part 1

    Summary In today's episode, I introduce my multi-part series about the process of turning raw ideas into various content formats. Here's what this means for you. You can scale your content production and maximize your efficiency even with limited time. You'll also learn these concepts: how to align content with business objectives, why non-zero metrics…

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  • So What? Summer Makeover Series: Using Generative AI to align your services

    Summary In today's episode, I walk through how to use generative AI to audit and realign your services pages with your ideal customer profile using a built scoring rubric. Here's what this means for you. You will gain a repeatable process for diagnosing weak website messaging so prospects instantly understand what you do and feel…

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  • You Ask, I Answer: Convincing CEOS to Lead AI?

    Summary In today's episode, I examine the necessity of CEO leadership in the age of artificial intelligence. Here's what this means for you. You will gain a strategic framework for distinguishing between mere operational efficiency and deep organizational transformation. You'll also learn these concepts: the impact of AI on consumer behavior, the risks of competing…

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  • Unlocking AI’s True Potential: How Collaboration Between Domain Experts and AI Specialists Creates Game-Changing Use Cases

    People need to see use cases to understand a new technology. People who understand the technology often don’t have the domain expertise, so it’s difficult to create the use case. That’s why so many of the use cases you see publicly for generative AI are so… mundane. Write some blog posts. Write some emails. Write…

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  • How Generative AI and Automation Work Together to Supercharge Your Workflow

    AI and automation are not the same thing. Especially when we’re talking generative AI. By definition, generative AI is about generating, about creating something. Automation is about taking a task and finding a way for a machine to do that task for you. Now, are there tasks that generative AI automates? To a degree, yes.…

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  • AI Just Won a Major Copyright Battle: Why This Ruling Could Change Everything

    This is a very big deal. Bartz, Graeber, Johnson v. Anthropic PBC ruling in the US District Court, Northern California District has ruled that training an LLM on copyrighted works does NOT constitute infringement because it is “spectacularly transformative”. DISCLAIMER: I AM NOT A LAWYER. I CANNOT GIVE LEGAL ADVICE. CONSULT AN ATTORNEY IN YOUR…

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  • Mind Readings: How to Build MCP Services, Part 2

    Summary In today's episode, I explain how to frame and validate an MCP service idea using the 5P framework. Here's what this means for you. You can avoid wasting time on unworkable concepts by proving your core idea works before you start building within the MCP ecosystem. You'll also learn these concepts: how to apply…

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  • The Trust Insights AI-Ready Marketing Strategy Kit

    Summary In today's episode, I explain the importance of building a solid foundation for AI and introduce a free marketing strategy kit. Here's what this means for you. You can prepare your organization for successful AI implementation by mastering essential basics before chasing buzzwords. You'll also learn these concepts: why data governance and process management…

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  • Mind Readings: How to Vibe Code Well, Part 1

    Summary In today's episode, I explain how to master vibe coding by using a "plan big, act small" strategy to minimize costs and maximize efficiency. Here's what this means for you. You can build powerful software tools using inexpensive, small models by leveraging high-end AI for the initial planning and architectural phases. You'll also learn…

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  • Foundation Principles of Generative AI, Part 9

    Summary In today's episode, I discuss why you must avoid brand loyalty toward AI providers. Here's what this means for you. You maintain a competitive edge by always using the most capable technology available. You'll also learn these concepts: why brand loyalty creates technical limitations, how abstraction layers facilitate easy model switching, and how model…

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