The very best events function a lot like Disney World. If you’ve never been to Disney World, it’s a case study in people engineering, in behavioral engineering. Disney invests crazy amounts of time, effort, and money to steer hordes of people around a relatively small area and ensure they have a satisfactory (and profitable) experience.…
Today’s was a special day for me and for the Trust Insights team. After literally years of discussion and ideation, today is our first event, the Generative AI for B2B Marketers workshop in London. We sold out weeks ago – 25 people for a full day workshop to teach AI. Why here and now? The…
What blocks AI progress? Over the last two days at the Marketing AI Conference (MAICON), I’ve had the pleasure of sitting down with colleagues and peers to hear how they’re using AI. The most common blocker to AI progress at an individual level? Vocabulary. AI – generative AI, and large language models in particular –…
All automation sets the price for a commodity. In a recent discussion about whether or not AI-driven content will consume content marketing with Joe Pulizzi, Brian Piper, and others, I pointed out one thing: all automation sets the price for a commodity, what the market is willing to pay. Let’s look back to agriculture. Automation…
OpenAI recently published a gigantic prompt library as examples for people to get started with AI. What’s the one thing in common with the vast majority of examples? They specify the need for context. Lots of context. The prompts themselves are incredibly generic, but clearly made to not overwhelm a beginner. Here’s an example: Write…
What advice do you need to retire? As conference season ramps back up, I’m updating slide decks and talking points – and finding some dinosaurs that were correct once upon a time, but now need to be put out to pasture. Here’s one about video generation. I used to say that video generation can’t handle…
At several events I’ve spoken at recently, I’ve been told by people that they feel they’re beginning, intermediate, or advanced in AI. Yet once the session starts, and we start digging in, it becomes abundantly clear that those labels are meaningless. One person’s advanced is another person’s basic. This is especially challenging for those of…
