You Ask, I Answer: Customizing Speaking Presentations?
Cathy asks, So you’re a subject matter expert, but your audiences (i.e. seniority, industries, geography) from gig to gig differ. How do you go about customizing presentations while maintaining your core message? This one is straightforward: the more Q&A you...You Ask, I Answer: Growing an Ego-Less Personal Brand?
Cathy asks, “How do you grow a personal brand without talking too much about yourself?” Absolutely. One of my martial arts teachers, Stephen K. Hayes, says very succinctly to focus on the work. You are the conduit for the work; make that your focus....Speaking to an Audience of One
As I was recording a session for an upcoming virtual conference today, Ann Handley whispered in my ear. Not literally. We’re all sheltering in place. Ann said in one of her many talks on email marketing that when you write an email newsletter, no matter how many...You Ask, I Answer: Conference Alternatives for Lead Generation?
Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of...You Ask, I Answer: Teaching Advanced Topics in Social Media Strategy?
Dhariana asks, “I have to teach a 3 hour class on advanced social media strategies, but I’m having some trouble. What would you guys consider as ‘Advanced’?” There is no such thing as advanced. One person’s advanced is another...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
