You Ask, I Answer: Overcoming Poor Past SEO Advice

Stanley asks, “How a website that is trying to become an authority site can overcome the pitfalls occurred from poor advice in the SEO realm?”

Overcoming bad past SEO advice is a straightforward, if lengthy process. First, stop doing anything that’s expressly forbidden, like keyword stuffing. Then, follow the three steps in this video.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.

In today’s video, Stanley asks

how a website that is trying to become an authority site can overcome the pitfalls from poor advice in the SEO realm.

Overcoming bad past

SEO advice is a it’s a straightforward process. It’s a lengthy process to allocate anywhere from three to 12 months, depending on

just how bad things went.

And there’s really a four step process was the first step is

immediately stop doing anything

that’s expressly forbidden by search engines like keyword stuffing, for example, or using spammy link generators or spamming people blog comments immediately stopped doing bad things first, that’s most important. And to the extent you can roll back anything

that you’ve done that you shouldn’t have done.

That’s obviously

a important first consideration, then you need to go on to what’s essentially a three step program, which is, first you need to do a technical audit on site and your technical audit has to be aligned with what are considered

today’s best practices for

making stuff on a website that is

that search engines will find.

So that means

for becoming an authority that means building on site indicators or reputation using things like the data highlighter in in Search Console, or a schema.org markup, or any of these things that will indicate to a site to a search engine. What is this page about?

Your technical audit also should go through and catalog pages that are not working pages? Are they aligned properly with keywords? Are they robust enough pages with enough text on that? Are they relevant? are they related? Is there a good internal linking strategies, any internal linking strategy? So all those things

are part of your technical audit. And like I said, it’s alignment with today’s algorithms. A lot

has changed in search engine marketing, and

a good chunk of bad advice in the SEO realm. As Stanley alluded to in his

question is

it’s stuff that’s outdated, outdated advice, stuff that no longer applies. So in a recent search engine, watch article or Search Engine Journal, like I can never keep all these search engine websites straight. They were talking about

how

algorithms today are looking for authority signals, essentially, what was what is quality score for organic terms, just the way in the same way that search engines like Google, for example, uses quality score for AdWords, that means having things like an updated Contact Us page and a proper addresses, phone numbers, all the things that indicate

that you’re a legitimate business are stuff that should be on your site.

There are

other indicators, other technical indicators as well, again, like I said, the markup thing,

using the correct markup on your pages using JSON LD where it’s appropriate, because that’s sort of the preferred method, having

correct analytics implemented if you if you think that Google can’t see doesn’t know that a site using Google Analytics that sorry, let’s let’s be real,

making sure your site’s registered in all of the webmaster console, like Bing, Webmaster Tools, Google Search Console, all these things,

there’s

a lot of technical stuff that goes into that first phase of repairing sites reputation.

The second thing is a competitive audit or landscape audit, which is to look at

in the field that you’re trying to be an authority and what are the indicators from an SEO perspective,

from a content perspective, from a link perspective, from

a keyword perspective, what are the indicators that competitors are beating you out on. And

this is where really good SEO Software helps

I recommend either

sem, rush or refs

or models, or any of the big packages are all

with proper training,

quite good at detecting, helping you detect to understand what competitors are up to, and letting you do apples to apples comparisons. For those of you who read my newsletter, the most recent issue as of the time of this recording, had a video on how to do a

two way keyword analysis which you can go back and watch that it’s on my YouTube channel.

And then the third thing and the probably the hardest part of overcoming poor advice for

SEO is generating new high quality credible inbound links. So that means one of two things one of two things and you have to do both. Number one, you’ve got to have terrific content produced at an extremely

fast pace. So not just great content, but great

content all the time. That

requires investment that requires a people

that requires

hours that may require a budget

depending on what what tech staff you have,

and you have to produce it again, in alignment with Google’s algorithms about content as recent content that is diverse in format meaning text audio video

basically using any of Google’s properties and then Texas that is

relevant that is important that is that is topically targeted,

not

just keyword targeted, but topically targeted

is what Google is after these days.

So that’s part one of them. Part two is

pitching the living daylights out of it.

That means

finding opportunities to earn links to your site by creating content and media that people would want to link to. So the venerable infographic still alive and kickin still relevant if it’s good, if it’s a well produced video video is a huge pitching opportunity, if you have the opportunity to create video that people want to link to

podcast episodes,

anything you can do that will get someone else who’s got a a relevant high quality site link to yours, and, and leave that link there leave it as a credible link. So a lot of

bad advice in the SEO and I was like, let’s go get a bunch of links, you know, it doesn’t matter where they come from, will get them as fast as possible. And then the links vanish. And like five days,

that doesn’t help you because

the search algorithms can see, okay, clearly the site may not be as authoritative as as possible if the link doesn’t stick

if it doesn’t stay there. Whereas somebody who’s got a link that, hey, that they’ve been linking to your site for local law firms for like

10 years

now, you clearly are the authority because the age of the link on the fact that stuck around the people who left it in place is itself an indicator of authority.

So

over three stage for stage process stopped doing bad things,

do your technical audit,

do your competitive landscape audit, and then go out and get those links despite what has been written in in some recent articles, links are still the highest correlate to search rankings.

So keep going out and getting those links. And

remember that at the end of the day,

one of the best pieces of overall SEO advice is, is operate as though there were no search engines, which means going out and getting links in relevant places to attract traffic directly to your site from other sites.

So that if there was no Google, if there was no Bing, then

you would still be getting traffic from somewhere to your website. So operate and that means you have to have great content name, you have to have high quality stuff that people want

to share, and people want to read that people want to engage with and participate with. So

that’s the long answer to that question. What’s a really good question because a lot of people are looking for shortcuts that will try and speed up the recovery process. And that’s exactly the wrong thing to do. Look for long cuts,

authoritative thing you can do to build that reputation over the years and expect it’s going to take a minimum

minimum of three months that’s just to recover from bad things you’ve done and then a year,

two years, five years, 10 years be playing for the

play the long game for

SEO

play the play to to be ranking for things for years to come. And you’ll do well as always, please subscribe to the YouTube channel and the newsletter I’ll talk to you soon want help solving your

company’s data

analytics

and digital marketing problems.

This is trust insights.ai today

and let us know how we can help you


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