Summary In today's episode, I break down whether you should create content first and invest in SEO later, sorting the answer by content purpose and intent. Here's what this means for you. You discover how to match optimization effort to each content's real goal, saving work while still capturing search traffic. You'll also learn these…
Summary In today's episode, I walk through a practical SEO audit workflow that combines multiple data sources to find and fix underperforming pages on your website. Here's what this means for you. You gain a repeatable system for prioritizing SEO improvements so you stop guessing what to fix and start making changes that actually move…
Nancy asks, “If you’re selling something highly technical e.g., carbon fiber to replace traditional aluminum for fabricating airplane seats, would branded search be helpful e.g., assuming there are brand name aluminum makers who target the aerospace?” It depends on the behavior of your buyers. One of the most important, easiest things to do is configure…
Summary In today's episode, I walk through how to use SEO backlink data and R to uncover and analyze tens of thousands of public Slack communities for influencer marketing. Here's what this means for you. You'll gain a repeatable method for finding influential online communities where your target audience actually gathers, even without a Slack…
Summary In today's episode, I walk through how to approach topic and keyword research for content marketing based on risk level, domain expertise, and content size. Here's what this means for you. You gain a framework for deciding how much research depth your content actually requires before you ever open a keyword tool. You'll also…
Marya asks, “Would I ever need that old link to have “permanence” online and history? By changing this to an updated “new” link, do I lose any ‘clout’ or historical SEO points if I take them ‘away from the past’ and ‘borrow them for the future?’” As long as links are redirected properly, you shouldn’t…
Summary In today's episode, I explain why you don't need to keep old URLs when recycling blog content and how proper redirects preserve your SEO value. Here's what this means for you. You gain a clear strategy for refreshing winning posts without losing search rankings or wasting effort on outdated links. You'll also learn these…
Charles asks, “What can an SEO company can do to speed up my mobile website?” The short answer is: very little. The longer answer is they can advise you on what you need to change in your hosting infrastructure and code, but probably not do a whole lot of it, especially if you’re a larger…
Summary In today's episode, I walk through what actually controls website speed and what an SEO company can realistically do to improve it. Here's what this means for you. You get a clear breakdown of the seven technical factors that determine how fast your site loads, so you know exactly where to focus your efforts.…
Summary In today's episode, I walk through how to summarize long-form text using the T5 Large Transformer model inside Google Colab. Here's what this means for you. You gain a hands-on workflow for turning podcasts, transcripts, and blog posts into concise, original summaries without manually rewriting them. You'll also learn these concepts: how abstractive summarization…
