I was listening with interest to episode 3 of the Marketing Companion featuring Tom Webster and Mark Schaefer, and the debate that formed the core of the episode was: is quality or quantity better when it comes to content marketing for the purposes of winning at SEO? The example given was a self-appointed social media…
I was asked yesterday what I thought the top marketing trend or trends would be for the rest of 2013. The answer is straightforward but challenging for us marketers: search that’s beyond measured search. On any given day of the week, a new study pops out on the marketing news website of your choice talking…
In this week’s Marketing Over Coffee, we discuss Marketo, Salesforce, Malvertising, and tons of Google updates from SMX. Watch now: Subscribe now to the Marketing Over Coffee podcast!
Over the past week, I’ve had a chance to listen to various business owners’ impressions of what constitutes digital marketing these days. The conversations have been interesting and revelatory, so over the next few posts, I want to review the very basics of these channels for folks who aren’t marketers. If you are a digital…
I was tinkering with my LinkedIn profile the other day and realized that I’ve been doing SEO in some fashion now for close to 20 years. My first website went up in 1994 and back then, SEO was all keyword stuffing, all the time (veterans, remember white text on a white background in 1996?), and…
As we sit on the morning of a lot of snow, I was thinking about why The Weather Channel (TWC) even bothers to name winter storms. It’s not a convention anyone else uses, and it doesn’t measurably improve the forecasting. What does it improve, then? TWC’s SEO – by quite a lot. Go Google for…
What’s the most powerful change to search marketing in the past 14 years? If you guessed social media, you’d be partly correct. The biggest change is that search is becoming all about who as much as what. What in the world am I talking about? Take a look at some of the great work done…
Here’s a simple but not easy question: how subject to cyclicality is your marketing? Human beings are naturally cyclical in nature, because that’s how the planet around us operates. We do things differently when it’s summer weather than when there’s a foot of snow on the ground. That’s so obviously logical that it shouldn’t need…
Google’s Matt Cutts announced just yesterday that webmasters can now download their newest inbound links by date in their free analysis tool, Google Webmaster Tools (GWT). If you’re running a website and not using GWT, I’ll offer these strong words: you’re probably doing it wrong. In addition to providing a list of who’s linking to…
Follow Friday is something I’ve written about before, but today I want to encourage you to level up your Follow Friday efforts by focusing on people who have done nice things for you already, people who should already be important to you. I will assume you have a Google Webmaster Tools account and have correctly…
