Summary In today's episode, I tackle Elizabeth's question about what separates digital PR from traditional PR, and explain why digital PR is often just SEO wearing a different label. Here's what this means for you. You'll gain clarity on why real public relations drives attention and trust, with SEO outcomes as beneficial side effects rather…
Summary In today's episode, I walk through how to optimize your YouTube videos for search using the actual framework YouTube has published about its recommendation algorithm. Here's what this means for you. You gain a technical and strategic playbook that turns YouTube into a high-performing distribution channel instead of an afterthought. You'll also learn these…
Thomas asks, “Is SEO still accessible to small businesses?” SEO is a high knowledge discipline. That knowledge is largely free, though some of the tools are not. However, it’s not something that’s both high knowledge and high cost, like search engine marketing (SEM) is. SEO requires three kinds of knowledge: domain expertise, audience knowledge, and…
Summary In today's episode, I answer Thomas's question about whether SEO is still accessible to small businesses and break down the three branches of knowledge required to make it work. Here's what this means for you. SEO is financially within reach for small businesses, but it demands a serious time investment across technical, domain, and…
Summary In today's episode, I walk through how to measure whether social media activity actually impacts your SEO using a statistical technique called propensity score matching. Here's what this means for you. You get a practical, real-world method for analyzing your own content and finding out if sharing posts on platforms like Twitter, Facebook, or…
Summary In today's episode, I walk through Google's Core Web Vitals and explain what they mean for your website's search rankings heading into 2021 planning. Here's what this means for you. You gain a practical framework for diagnosing and fixing page speed issues that Google will use as a ranking signal, giving you time to…
Summary In today's episode, I walk through a data-driven analysis answering whether social media likes, shares, and comments actually move the needle on SEO. Here's what this means for you. You can stop treating social engagement as an automatic SEO lever and instead measure its true impact on your own site using tools you likely…
Maciej asks, “In your opinion, is it a viable strategy to start creating content and invest in SEO later?” All content inherently has some kind of search value. The question is, is SEO the primary intended goal of the content? If not, then you can always optimize it later. If yes, then optimize as you…
