Summary In today's episode, I walk through how to respond when a Google core algorithm update wipes out 30% of your organic traffic overnight. Here's what this means for you. You get a practical four-step playbook for protecting your business when search rankings suddenly shift. You'll also learn these concepts: how to prepare backup traffic…
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines have implemented artificial intelligence and machine learning. It’s all one and the same. Make great content that’s…
Summary In today's episode, I explain why SEO and content marketing have effectively merged in the age of AI-driven search engines and topic-based ranking. Here's what this means for you. You can move past outdated keyword tricks and instead build content that demonstrates genuine expertise and earns links naturally. You'll also learn these concepts: how…
Kali asks, “Are there any best practices to use for updating content and focus keywords on established pages that already rank really well for an existing keyword? We’re trying to go from using “financial planning” to “wealth management”.” Absolutely. The best practice is to take every page that ranks and attracts traffic for your stated…
Summary In today's episode, I walk through best practices for updating focus keywords on established pages that already rank well, using a shift from "financial planning" to "wealth management" as the example. Here's what this means for you. You learn to think in terms of topical authority instead of single keywords, which lets Google see…
Chad asks, “Starting on a new website build and incorporating multiple drop off locations in various states for the business. Would it be best (for seo value) to build stand alone sites for each drop location or keep each location as a page under main site?” Generally speaking, you want to follow a logical organizational…
Michael asks, “I get dozens of cold outreach link requests a day that are clearly templates or automated. Does this tactic actually work?” Cold outreach requests work in the same way that spam works – you only need a small percentage of people to respond positively. As a whole, it’s efficient but not particularly effective,…
Summary In today's episode, I explain why cold outreach link requests are an ineffective tactic that can damage your reputation, and what actually works instead. Here's what this means for you. You can build far higher-quality links by investing in relationships and creating standout content rather than blasting template emails. You'll also learn these concepts:…
Heidi asks, “What do you make of Rand Fishkin’s statement that in 2020, Google will be our biggest competitor for traffic?” Rand isn’t wrong on the premise that Google wants to provide the best answers in the most efficient way possible – and that may mean one-box/zero-click search results which do not send traffic to…
Summary In today's episode, I break down Rand Fishkin's claim that Google itself will be marketers' biggest competitor for traffic in 2020 and explain what to actually do about it. Here's what this means for you. You can stop panicking about losing every click to Google and instead double down on the two strategies that…
