Summary In today's episode, I walk through how YouTube's algorithm works and the video SEO practices that drive real reach. Here's what this means for you. You gain a search-engine mindset for video that helps your content surface to the right viewers at the right time. You'll also learn these concepts: how watch history and…
One of the most challenging questions in SEO (search engine optimization) is, “Where do we start?”. When you have hundreds or even thousands of pages, many of which are valuable, how do you start chipping away at the problem? This question is answered by two other questions: Is traffic acquisition the bigger problem? Is traffic…
One of the easier to solve marketing mistakes I hear is when someone says they need to do just a bit of keyword research for their search engine optimization. When you hear keyword research, what does that phrase mean to you? AHREFS defines keyword research like this: “Keyword research is the process of understanding the…
One of the more interesting methods for checking out competitors in digital marketing is to look at who you have the most keyword and topic overlap with in SEO. Why? From a search perspective, overlap tells you who you’re competing with in terms of audience – which other sites you’re directly clashing with for eyeballs…
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer isn’t necessarily easy, and is dependent on your content marketing goals. Are you creating…
Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s look at the data to make this decision. I took a sample of…
Mark Schaefer wrote up a very thoughtful analysis of an SEO framework I did recently, and he pointed out that cumulative advantage (both the sociological concept and the title of his new book) makes life difficult if you’re competing against a well-established competitor in SEO. But is all hope lost if you’re David and you’re…
There’s been quite a bit of confusion about how Google works when it comes to the process of indexing and ranking our websites, so I thought I’d take a few minutes to lay out the process as best as we know it. Much of this information comes directly from Google’s technical teams – developer interviews,…
Mark writes in, "I am really struggling with the efficacy of search for most businesses. More than ever, the odds are stacked against us. 1) Some search is leaking out through Siri + Alexa 2) Most Google search (51%) is now "kept" by Google 3) You’re irrelevant unless you are in the top 1-3 slots.…
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars, and videos were how we made media…
