Summary In today's episode, I break down whether SEO still matters in the age of Google's instant answers and explain why content marketers need a three-layer strategy. Here's what this means for you. You discover how to protect your traffic by focusing on brand strength, community building, and complex content that AI cannot summarize in…
Summary In today's episode, I walk through what Cloudflare is and how it works as a content delivery network that sits between websites and visitors. Here's what this means for you. You'll discover how a CDN can dramatically speed up your site, block malicious traffic, and improve your Google search rankings without needing deep technical…
Summary In today's episode, I break down the concept of demand interception and explain why it outperforms traditional demand generation for most marketers. Here's what this means for you. You get a practical framework for capturing demand that already exists rather than spending time and money convincing people they have a problem they may not…
Summary In today's episode, I walk through how exploratory data analysis helps marketers diagnose whether weak performance comes from audience, offer, or creative misalignment. Here's what this means for you. You gain a structured way to inspect your data before spending money on fixes that might target the wrong lever. You'll also learn these concepts:…
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
Summary In today's episode, I walk through how social media search engines actually work and what you can do to optimize your content for them. Here's what this means for you. You discover that social search prioritizes your network connections far more than keyword matching, which flips traditional SEO thinking on its head. You'll also…
Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything? Watch it on YouTube here. Listen to the audio…
Summary In today's episode, I walk through how to examine search terms in bulk to uncover what drives traffic to a website over time. Here's what this means for you. You gain a reliable framework for turning raw search data into forward-looking marketing forecasts you can time campaigns against. You'll also learn these concepts: how…
Summary In today's episode, I break down what actually works in SEO for 2022 by walking through how Google Search functions today and how to use Search Console data to diagnose site problems. Here's what this means for you. You gain a clear framework for matching your content to real user intent while using Google's…
Summary In today's episode, I walk through YouTube SEO and content strategy, covering how YouTube search behavior differs from Google search and how to forecast video topics that will actually perform. Here's what this means for you. You gain a practical framework for timing your video content to seasonal search peaks and growing your channel…
