I’d like to introduce you to a concept I haven’t seen anywhere else in the SEO world, something I’ve talked about a few times now on Marketing Over Coffee and the Trust Insights podcast: temporal vectorization. What Is Vectorization? First, a bit of background. Vectorization, in the SEO context, is the process of identifying related…
Summary In today's episode, I host an SEO-focused Ask Me Anything session where the Trust Insights team answers live audience questions about content strategy, technical optimization, and emerging search technologies. Here's what this means for you. You'll get clear, actionable guidance on balancing creativity with SEO best practices, preparing your site for AI-driven search models,…
Summary In today's episode, I walk through how to turn SEO keyword and competitor research into actionable, predictive insights using time series forecasting. Here's what this means for you. You gain a practical method for timing your content to match when audiences actually care about a topic instead of guessing. You'll also learn these concepts:…
Summary In today's episode, I walk through SEO competitive analysis basics using Trust Insights' own data as a live case study. Here's what this means for you. You learn how to identify your true organic search competitors and uncover content gaps you may have been missing entirely. You'll also learn these concepts: how SEO tools…
Summary In today's episode, I walk through SEO keyword analysis basics and the five categories of keywords marketers should research. Here's what this means for you. You gain a structured framework for moving beyond guesswork so you can prioritize keywords by volume and difficulty and actually rank for meaningful search terms. You'll also learn these…
Summary In today's episode, I walk through how SEO data can tell you whether buying sponsored content placement on major publications is actually worth the money. Here's what this means for you. You get a clear, data-backed method for deciding if sponsored content delivers real audience reach before you spend thousands of dollars on it.…
Leah asks, “Is SEO out of reach for small businesses?” This is an interesting question, because the answer keeps changing. A year ago I would have firmly said no, SEO is completely within reach of every business, large or small. Six months ago I would have said that the very best SEO technologies are definitely…
Summary In today's episode, I walk through how to optimize website content using free tools like Google Analytics and Google Search Console with a real podcast site as the example. Here's what this means for you. You'll discover practical, no-code ways to sort and filter data in Excel so you can spot which pages drive…
Summary In today's episode, I walk through how to use Google Analytics 3's competitive benchmarking feature to compare your marketing performance against industry peers and turn the results into actionable dollar amounts. Here's what this means for you. You'll gain a framework for identifying which channels are underperforming and quantifying the revenue you're leaving on…
One of the earliest parts of Google’s algorithm was PageRank, a network graph that looked at who was most linked to as a proxy for which sites should rank highest for a given search term. While PageRank has evolved along with the rest of Google’s algorithm, it’s still very much part of the company’s search…
